The Avatar Myth – writing for your ideal client

You’ve provably been asked to create an avatar – describe your ideal cleint in detail – including name, age and job title. I bet you think but I don’t just have one client. I don’t just have one person in mind. i want to appeal to all!!!!

Well you can’t

My favourite anecdote

How to create an avatar that will actually be useful

Forget a pretend person – think of someone real. Someone you actually know. Ideally relatively well and write for them.