Copywriting : Editing : Strategy
Search Engine Optimisation (SEO) is like a game where Google keeps changing the rules whilst the rest of us try to work out what they are! From my understanding, there are four main factors which affect your ranking in a Google search, these include: Search data – the prominence and usage of keywords throughout your… Continue reading 5 SEO Content Trends for 2020
If you don't have a website or are thinking about having your own redesigned, what do you need to consider? It is really important to do some research before you decide what you want and need. It's a bit like decorating a room - you need to do get some inspiration, look around at ideas,… Continue reading What makes a good website? 8 things to think about
I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider
Your website is your 'shop' - it is where you want clients to explore your business, to learn more about you and all that you have to offer. You don't want people to 'peer in the window' and then scarper! So, how do you keep people on your website for longer? Actual website design and… Continue reading Lower your bounce rate – keeping visitors on your website
It’s my first blog for February and I thought this year I would try to ensure that I give you useful tips and information about the latest trends in content strategy and digital marketing at the beginning of each month. This month, I thought I would discuss the topic of SEO or 'Search Engine Optimisation'.… Continue reading SEO in 2019
Creating a good website is important to many small businesses. Most of us don't have a physical shop front or impressive office to catch people's attention and so a website, alongside our social media business pages are what we have to rely on. To make sure your website is working hard for your business, I… Continue reading Set Website Goals
I know that writing about your services and what you offer can sometimes be as difficult as writing about yourself. You know your skills inside and out. You know how you work and what you have to share...but when it comes to explaining it online, it just doesn't seem quite so easy. To help you… Continue reading Writing about your services
It is always the hardest bit of my job critically assessing anything I have written myself. I don't think I am overly precious about my work but when you get one idea and come from one direction, it can be difficult to think of something else. I know that for a lot of small business… Continue reading Assessing your website
I get asked to help with a lot of different projects and pieces of copy. However, one thing that makes my clients visibly ‘squirm’ when they ask for help with it, is an ‘About’ page on a websites. It’s very weird, especially considering the top piece of writing advice is: “write about what you know!”… Continue reading Writing about you
Whenever I talk to people about a website, SEO or ‘search engine optimisation’ still seems to be one of the primary concerns. When building a website, it is definitely worth consideration and I would highly recommend speaking to a web expert and experienced designer about the technical things you can do to optimise your website… Continue reading 3 Quick Wins for SEO
