Copywriting : Editing : Strategy
It’s my first blog for February and I thought this year I would try to ensure that I give you useful tips and information about the latest trends in content strategy and digital marketing at the beginning of each month. This month, I thought I would discuss the topic of SEO or 'Search Engine Optimisation'.… Continue reading SEO in 2019
Creating a good website is important to many small businesses. Most of us don't have a physical shop front or impressive office to catch people's attention and so a website, alongside our social media business pages are what we have to rely on. To make sure your website is working hard for your business, I… Continue reading Set Website Goals
I know that writing about your services and what you offer can sometimes be as difficult as writing about yourself. You know your skills inside and out. You know how you work and what you have to share...but when it comes to explaining it online, it just doesn't seem quite so easy. To help you… Continue reading Writing about your services
It is always the hardest bit of my job critically assessing anything I have written myself. I don't think I am overly precious about my work but when you get one idea and come from one direction, it can be difficult to think of something else. I know that for a lot of small business… Continue reading Assessing your website
I get asked to help with a lot of different projects and pieces of copy. However, one thing that makes my clients visibly ‘squirm’ when they ask for help with it, is an ‘About’ page on a websites. It’s very weird, especially considering the top piece of writing advice is: “write about what you know!”… Continue reading Writing about you
Whenever I talk to people about a website, SEO or ‘search engine optimisation’ still seems to be one of the primary concerns. When building a website, it is definitely worth consideration and I would highly recommend speaking to a web expert and experienced designer about the technical things you can do to optimise your website… Continue reading 3 Quick Wins for SEO
My first piece of advice when it comes to creating your own website, is that ‘you get what you pay for’. I genuinely believe that. I have little expertise in creating websites, but I have managed to put a few together, using templates and simply adding images and copy, using the website builder, WordPress. I… Continue reading 8 things to consider when building your own website
This post was inspired by a question posed at the recent Collabor8 meet-up, where I was honoured to run a workshop about blogging. The question was simple – Am I allowed to include links from my blog to other websites? I am sure a lot of people have probably never even given it a second… Continue reading Am I allowed to link to other websites?
As the snow thaws and the spring flowers start to reappear, why not give your website a thorough 'Spring Clean'! Never create a website and just forget about it. For most small businesses, your website is your ‘shop window’. Your website is the primary way that clients can see your products, the services you offer… Continue reading Website Spring Clean
I have worked on a few websites recently and whilst I usually position myself as being “all about the words”, I have come to appreciate the absolute importance of good images. As I try to expand my offering to cover all content, I have taken some time to learn a bit more about imagery and… Continue reading Eye-catching images for your website
