Copywriting : Editing : Strategy
I get asked to help with a lot of different projects and pieces of copy. However, one thing that makes my clients visibly ‘squirm’ when they ask for help with it, is an ‘About’ page on a websites. It’s very weird, especially considering the top piece of writing advice is: “write about what you know!”… Continue reading Writing about you
Whenever I talk to people about a website, SEO or ‘search engine optimisation’ still seems to be one of the primary concerns. When building a website, it is definitely worth consideration and I would highly recommend speaking to a web expert and experienced designer about the technical things you can do to optimise your website… Continue reading 3 Quick Wins for SEO
My first piece of advice when it comes to creating your own website, is that ‘you get what you pay for’. I genuinely believe that. I have little expertise in creating websites, but I have managed to put a few together, using templates and simply adding images and copy, using the website builder, WordPress. I… Continue reading 8 things to consider when building your own website
This post was inspired by a question posed at the recent Collabor8 meet-up, where I was honoured to run a workshop about blogging. The question was simple – Am I allowed to include links from my blog to other websites? I am sure a lot of people have probably never even given it a second… Continue reading Am I allowed to link to other websites?
As the snow thaws and the spring flowers start to reappear, why not give your website a thorough 'Spring Clean'! Never create a website and just forget about it. For most small businesses, your website is your ‘shop window’. Your website is the primary way that clients can see your products, the services you offer… Continue reading Website Spring Clean
I have worked on a few websites recently and whilst I usually position myself as being “all about the words”, I have come to appreciate the absolute importance of good images. As I try to expand my offering to cover all content, I have taken some time to learn a bit more about imagery and… Continue reading Eye-catching images for your website
Be honest with yourself - when was the last time you gave your website a thorough read through? When did you last look at it with a really critical eye? This post offers some top tips to consider and reflect upon to improve your website. Some small edits can make a big difference. 1. Data… Continue reading Website once over
Search Engine Optimisation (SEO) is about making your website and blog ‘search engine friendly’. It is about ensuring that the content (all the words!) aids the way a search engine works and helps to get your website and blog higher up the results page. How does a search engine work? I think the most important… Continue reading Search Engine Optimisation – What is SEO?
After my mammoth post last week on copywriting tips, I have a bit of a shorter one for you this time! I have been asked recently about using ‘question and answer’ style formats for offering information. I think including 'frequently asked questions (FAQs)' is a very useful way to convey lots of information in a reader-friendly… Continue reading Writing Q&As and FAQs
I am stepping completely out of my comfort zone for this one, but the more I work on websites, the more I feel I need to learn about ‘how they work’. I talk about search engine optimisation (SEO) with my clients and I can explain the basics, but there is so much more to it.… Continue reading SEO, back links and link building
