SEO tiles
Blogging, Websites, Writing for Business

Search Engine Optimisation – What is SEO?

Search Engine Optimisation (SEO) is about making your website and blog ‘search engine friendly’. It is about ensuring that the content (all the words!) aids the way a search engine works and helps to get your website and blog higher up the results page. How does a search engine work? I think the most important… Continue reading Search Engine Optimisation – What is SEO?

Introductions, Tips and advice, Websites, Writing for Business

Writing Q&As and FAQs

After my mammoth post last week on copywriting tips, I have a bit of a shorter one for you this time! I have been asked recently about using ‘question and answer’ style formats for offering information. I think including 'frequently asked questions (FAQs)' is a very useful way to convey lots of information in a reader-friendly… Continue reading Writing Q&As and FAQs

Websites

Good website copy – consider the user’s perspective

It can be an easy thing to forget, but have you looked at your website critically considering the perspective of a new client? I have been asked to look at a couple of websites recently. From this experience and from being a ‘user of websites’ (!) more generally, I thought I would write today about… Continue reading Good website copy – consider the user’s perspective

Newsletters, Social Media, Tips and advice, Websites, Writing for Business

Short and sweet – writing concise copy

I was speaking to a former colleague recently and we were discussing the difficulty of estimating how long a copywriting job can take. Interestingly, we both agreed that writing shorter copy can be harder than a longer descriptive or discursive piece. When I had to tweet for my job in publishing, I have to admit… Continue reading Short and sweet – writing concise copy