Copywriting : Editing : Strategy
This post was inspired by a question posed at the recent Collabor8 meet-up, where I was honoured to run a workshop about blogging. The question was simple – Am I allowed to include links from my blog to other websites? I am sure a lot of people have probably never even given it a second… Continue reading Am I allowed to link to other websites?
As the snow thaws and the spring flowers start to reappear, why not give your website a thorough 'Spring Clean'! Never create a website and just forget about it. For most small businesses, your website is your ‘shop window’. Your website is the primary way that clients can see your products, the services you offer… Continue reading Website Spring Clean
I have worked on a few websites recently and whilst I usually position myself as being “all about the words”, I have come to appreciate the absolute importance of good images. As I try to expand my offering to cover all content, I have taken some time to learn a bit more about imagery and… Continue reading Eye-catching images for your website
Be honest with yourself - when was the last time you gave your website a thorough read through? When did you last look at it with a really critical eye? This post offers some top tips to consider and reflect upon to improve your website. Some small edits can make a big difference. 1. Data… Continue reading Website once over
Search Engine Optimisation (SEO) is about making your website and blog ‘search engine friendly’. It is about ensuring that the content (all the words!) aids the way a search engine works and helps to get your website and blog higher up the results page. How does a search engine work? I think the most important… Continue reading Search Engine Optimisation – What is SEO?
After my mammoth post last week on copywriting tips, I have a bit of a shorter one for you this time! I have been asked recently about using ‘question and answer’ style formats for offering information. I think including 'frequently asked questions (FAQs)' is a very useful way to convey lots of information in a reader-friendly… Continue reading Writing Q&As and FAQs
I am stepping completely out of my comfort zone for this one, but the more I work on websites, the more I feel I need to learn about ‘how they work’. I talk about search engine optimisation (SEO) with my clients and I can explain the basics, but there is so much more to it.… Continue reading SEO, back links and link building
This is the next post in my series of ‘what do you do exactly?!?’ posts! Here, I am going to tell you a little bit more about how I can help you with your website. As with everything I do, my ‘level’ of help is on a spectrum of ‘involvement’! I can simply take a… Continue reading Website editing
It can be an easy thing to forget, but have you looked at your website critically considering the perspective of a new client? I have been asked to look at a couple of websites recently. From this experience and from being a ‘user of websites’ (!) more generally, I thought I would write today about… Continue reading Good website copy – consider the user’s perspective
I was speaking to a former colleague recently and we were discussing the difficulty of estimating how long a copywriting job can take. Interestingly, we both agreed that writing shorter copy can be harder than a longer descriptive or discursive piece. When I had to tweet for my job in publishing, I have to admit… Continue reading Short and sweet – writing concise copy
