Copywriting : Editing : Strategy
Oh wow…I have really missed blogging! I have been doing lots of other bits and pieces behind the scenes…including setting up a You Tube channel (...eek! will let you know when all is ready to be seen!)..but I have really missed my regular writing! However, I am back and raring to go for 2019. I… Continue reading LATEST BLOG POST – Content Marketing Trends for 2019
I don't often write particularly personal blogs but I also really value the process of evaluation and reflection. I often tell my Blog Starter clients that one of the main advantages of blogging is the possibility to reflect, whether it is on a service you offer, a product you make or on knowledge you 'think'… Continue reading Christmas musings and 2019 round up
A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading Marketing Tactics for 2019
Proofreading your own work is really difficult. Trust me...I know! There is nothing worse than when an 'editor', 'proofreader' or 'content consultant' gets picked up for making a mistake in their own writing...but, we are human! It is difficult not to let your brain 'see' what you think you have written or wanted to write,… Continue reading 5 Proofreading Methods
I am in the middle of a 'heaven and hell' week! I am in my local pantomime production and I love it...it is so much fun being on stage, but it is also busy and crazy organising life and work around being out every night. I had a message, just last week, from a friend… Continue reading Finding the time to blog
Writing emails should be a key part of your content strategy. You mustn't forget to communicate with your ideal customer base across lots of different platforms and mediums. It is really important that you consider how often you will communicate with your customers/clients via email and it what ways. Are you going to send highly… Continue reading Email communication – a key part to your content strategy
Creating a good website is important to many small businesses. Most of us don't have a physical shop front or impressive office to catch people's attention and so a website, alongside our social media business pages are what we have to rely on. To make sure your website is working hard for your business, I… Continue reading Set Website Goals
I know blogging can seem daunting, especially to those of you who aren't big fans of writing. I think it is a very personal process in many ways. However, I have put together some guidance. See them as stepping stones only...and once you have more experience you will find your own smooth path. Step 1:… Continue reading Step-by-step guide to blogging
Right it is November – if you can offer your clients or customers anything special for Christmas (...and nearly everyone can!), then it is time to sort out how you are going to advertise your offering…and how you are going to present it. This is your content strategy for your Christmas campaign. So, what have… Continue reading Content for your Christmas Campaign
When I mention a figure like ‘1000 words’ a lot of people start to freak out about writing that much. They are particularly worried about not having enough to say on a certain subject and therefore not offering enough depth to illustrate expertise and knowledge. My advice – start broad and then go deep! Using… Continue reading Hurdles to blogging – #12 I can’t write in enough depth
