When it comes to writing a content strategy, there is only one place to start – research! The truth is that research is time consuming; it can be boring and it can make you feel overwhelmed. The ‘what do I do with all of this information?!’ feeling is not uncommon. However, it is so important. … Continue reading Write a strategy based on research
It can be difficult coming up with content for a blog on a regular basis…so have you considered getting someone else to write it for you? A guest interview may sound terrifying, but it really doesn’t have to be and the contents can be really interesting and informative for your readers. Just to clarify, I … Continue reading Do a guest interview on your blog
My first piece of advice when it comes to creating your own website, is that ‘you get what you pay for’. I genuinely believe that. I have little expertise in creating websites, but I have managed to put a few together, using templates and simply adding images and copy, using the website builder, WordPress. I … Continue reading 8 things to consider when building your own website
This post was inspired by a question posed at the recent Collabor8 meet-up, where I was honoured to run a workshop about blogging. The question was simple – Am I allowed to include links from my blog to other websites? I am sure a lot of people have probably never even given it a second … Continue reading Am I allowed to link to other websites?
Email marketing is still one of the most effective tools for many businesses and below I have listed some of the reasons why and newsletter could benefit your business. It’s hard to believe it, but not everyone is on social media. Yes, there are people still out there (my husband included!) who do not use … Continue reading 6 benefits of writing a newsletter
Rubbish! I believe there are actually some very good reasons for not blogging, more than just hurdles, but genuine reasons not to blog. However, whatever your business, whichever sector, no matter the type of industry, a blog can help with business growth, leads and engagement...let alone SEO! All businesses can blog The wonderful thing about … Continue reading Hurdles to blogging – #10 It won’t suit my business
As the snow thaws and the spring flowers start to reappear, why not give your website a thorough 'Spring Clean'! Never create a website and just forget about it. For most small businesses, your website is your ‘shop window’. Your website is the primary way that clients can see your products, the services you offer … Continue reading Website Spring Clean
Coming up with regular posts for social media can be really difficult. Whether it is Facebook, Instagram, LinkedIn, Twitter or even another platform that is your key window to your target audience, coming up with ideas for regular content is important for growth of followers and engagement. My advice - devour any tips you can … Continue reading Your Week in Social Media Posts
Writing top tips is a great way to share your knowledge and skills; to share what you know in simple to follow advice. There are so many advantages to top tips when it comes to a blog post. The title/headline is immediately eye-catching. It draws the reader in, knowing they will gain great bitesize chunks … Continue reading 5 Top Tips for Writing Top Tips
As the saying goes, "do what you love and you won’t work a day in your life"…same is true for content output. When it comes to content, you have to love what you commit to publishing. You have to respect your customers, clients, followers and subscribers enough to offer content you truly believe they will … Continue reading Work out what you love
