Blog

Newsletters

8 Email subject lines that work

I don't often blow my own trumpet but I have been focussing on some new approaches to the newsletters and emails I send out for my clients via Mailchimp and I've become a little obsessed with seeing an improvement in the open rate! I have spent quite a bit of time simply looking at the… Continue reading 8 Email subject lines that work

Tips and advice

September stress and 5 quick wins to keep you sane

I’m not sure if any of you lovely readers caught my Facebook Live this week, but I have been complaining about the ‘September stress’, I have been feeling. Everything I see on social media seems to suggest that EVERYONE is so ‘on it’ and ‘raring to go’ with the start of the academic year. Personally,… Continue reading September stress and 5 quick wins to keep you sane

Writing for Business

Too busy to do marketing

A lovely client asked me why I bother advertising when I am so busy. She is also a sole trader and is really busy with plenty of clients. She keeps telling me that she doesn't have the time and, importantly, the inclination to create social media posts when she is: a) busy, b) doesn't need… Continue reading Too busy to do marketing

Social Media

Summer Sort Out of your LinkedIn Profile

I have been dealing a lot with LinkedIn recently, helping people with their introductions/summary paragraphs and also creating a new company page for The Business Skills Consultancy. I also need to update my own LinkedIn page. It seems like LinkedIn is really evolving this summer. They are finally rolling out 'LinkedIn Live' for everyone and,… Continue reading Summer Sort Out of your LinkedIn Profile

Social Media

What to say in a Live video?

Just about anything! It is not about what you say so much as deciding why you are going to say it. What is your purpose? Why are you going to start doing 'Live videos? Which sales target, marketing objective or goal are they going to help you reach? My first tip is not to worry… Continue reading What to say in a Live video?

Websites

What makes a good website? 8 things to think about

If you don't have a website or are thinking about having your own redesigned, what do you need to consider? It is really important to do some research before you decide what you want and need. It's a bit like decorating a room - you need to do get some inspiration, look around at ideas,… Continue reading What makes a good website? 8 things to think about

Tips and advice, Writing for Business

5 steps to telling your story

We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging… Continue reading 5 steps to telling your story

Blogging, Tips and advice

Can reading other blogs makes you a better blogger?

There is a really short answer to this question - yes! Or the slightly longer answer - absolutely! I love to read (unsurprisingly!) and just like the oft repeated tips for becoming a better author, should you wish to write your own book, the best way to become a better writer is to read more.… Continue reading Can reading other blogs makes you a better blogger?

Tips and advice, Websites

It’s just a slider

I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider

Tips and advice, Writing for Business

Feeding a thirst for information

I recently spent five days in Disneyland Paris and whilst it was brilliant in many, many ways, there was one element that resonated with me - visitors' thirst for content. Specifically, they wanted information...far more information than was available. And not only more information but the same information repeated. They wanted clear guidance. And even… Continue reading Feeding a thirst for information