Copywriting : Editing : Strategy
It is a common concern that small business owners think that when writing a blog, telling people about their work or products and, especially, services, they will risk sales. They worry that people will not need to buy from them, that they will give too much away for free or worse that competitors will copy… Continue reading Hurdles to blogging #16 – Blogging means giving away too much for free
Whether it is a new blog, service, product, package, newsletter, location, opening hours...I could go on...you need to create a powerful content plan to 'launch', whatever is new with your business. I see too many small businesses offering something really new and exciting, but there is no build up - it just suddenly appears on… Continue reading 5,4,3,2,1…Using Content to Launch
When was the last time you updated your website? ...showed it some love? (#ValentinesDay tomorrow!) It might look pretty, but if it is just sat there gathering the proverbial dust, it is no better than a print leaflet. I know that doing a complete website re-design is difficult and time-consuming (although definitely worth it when… Continue reading 5 Website Quick Wins
So often I hear that people think competitor research is about ‘spying’ and ‘stealing ideas’ but it really isn’t. It is about research, analysis and then developing your own ideas. Copying someone else never works as you’ll only ever be second best (at best!) to the original. Competitor research is a fundamental part of running… Continue reading How competitor research will make your content better
10 reasons why... I could have written a lot more than 10...but I've put in the ones I think are most important and will resonate with small business owners. Blogging is time consuming and it is a commitment, but really had a lot of advantages and can be a keystone of your digital marketing strategy...and… Continue reading Why is blogging good for business?
I have been thinking a lot about how to use my time efficiently this year as a blogger and as a small business and so I have been considering what makes my life easier...and I couldn't help but focus on my phone! So, I thought I would share with you eight apps that have made… Continue reading 8 apps that help my small business …and keep me sane!
I find new year...new year's resolutions...and "new year - new you" type content completely and utterly overwhelming and demoralising. I am all for evaluating and analysing. I agree with trying new things and setting goals...but why right now?! Is this the best time for YOU? It seems very much a small business trait that there… Continue reading Carry on creating content just as you are …
This has been my last week of work before the Christmas holidays and so I thought I would share some thoughts on how I have used my time this week and how I plan to spend the holidays with regards my business and content creation. Schedule some posts If you are having some time off… Continue reading End of year musings – time to wrap up 2019
Now is a great time to make sure your website is up-to-date and refreshed ready for the start of a new year. Below I have updated a post from October 2017 to give you some 'quick wins' for not only refreshing your website but also making sure it is working hard for your business in… Continue reading Time for a website refresh
Carrying on with my "getting ready for 2020 theme" (See my other two 2020 preparation blogs below), I wanted to speak to you about the importance of a Content Mission Statement 2020 content plan 2020 SEO content trends A mission statement for your business vs a mission statement for your content Having a mission statement… Continue reading Write your 2020 Content Mission Statement
