Copywriting : Editing : Strategy
Your website is your 'shop' - it is where you want clients to explore your business, to learn more about you and all that you have to offer. You don't want people to 'peer in the window' and then scarper! So, how do you keep people on your website for longer? Actual website design and… Continue reading Lower your bounce rate – keeping visitors on your website
It breaks my heart when I hear about the amount of people that are blogging but I don't know anything about it. I speak to small business owners and I hear about how they have been blogging for months, but even though I follow their social media accounts and subscribe to their email marketing...I still… Continue reading 3 Ways To Get Your Blog Noticed
I have to admit that I am failing miserably with my blogging over this last month! I talk a lot to my clients about having 'back up' blog post; about planning your time; scheduling writing time and about consistently publishing blogs with regularity. And what have I done? ...well, none of what I preach. I… Continue reading Failing miserably…but doing something about it
I have had a great response to a couple of social media posts and my last blog post which focussed on being happy and loving what you do! Therefore, in this post, I want to encourage you to not only DO exactly that, but also share what you love doing via a blog! Write about what… Continue reading Share your passion – write a blog
It was the International Day of Happiness yesterday...whatever that really means!!! However, it got a lot of people talking about what makes them happy and what they are grateful for. It got me thinking about things that make me happy and, particularly, what makes my life that little bit easier in business. For a variety… Continue reading What makes me happy? 6 things to be grateful for in business
I have been asked a lot of questions recently about 'good writing' and 'professional writing', as well as how to give people the confidence to write and share their ideas. If you own a business or even just feel like you have something important to say, there is no need to hold back. However, there… Continue reading Top tips when writing for business
I can't quite believe it but yes this is my 100th blog post?! I started blogging two years ago and absolutely love it. I find it fantastic for reflection, great for deepening my knowledge and, some days, it can be very cathartic. I wrote a couple of introductory posts and then my first 'proper' post… Continue reading 100th blog post – why good copy still makes good business sense
It is easy to get totally obsessed with 'optimum' time when it comes to publishing anything...and, in particular, anything digital, including social media posts and sending out marketing emails. Do not let the thought of this put you off blogging, however! There is tons of research of the perfect time to post, but at the… Continue reading Hurdles to Blogging #13 – I have no idea when to publish my blogs?!
I took such an interesting course at the beginning of January - it was about 'Purpose Mapping' and discovering what your purpose is and actually identifying the values that are most important to you both in business, but also in your personal life. The course was run 'online' via a Zoom call, so it was… Continue reading Values – the importance of writing them down
It’s my first blog for February and I thought this year I would try to ensure that I give you useful tips and information about the latest trends in content strategy and digital marketing at the beginning of each month. This month, I thought I would discuss the topic of SEO or 'Search Engine Optimisation'.… Continue reading SEO in 2019
