Copywriting : Editing : Strategy
Writing emails should be a key part of your content strategy. You mustn't forget to communicate with your ideal customer base across lots of different platforms and mediums. It is really important that you consider how often you will communicate with your customers/clients via email and it what ways. Are you going to send highly… Continue reading Email communication – a key part to your content strategy
Creating a good website is important to many small businesses. Most of us don't have a physical shop front or impressive office to catch people's attention and so a website, alongside our social media business pages are what we have to rely on. To make sure your website is working hard for your business, I… Continue reading Set Website Goals
I know blogging can seem daunting, especially to those of you who aren't big fans of writing. I think it is a very personal process in many ways. However, I have put together some guidance. See them as stepping stones only...and once you have more experience you will find your own smooth path. Step 1:… Continue reading Step-by-step guide to blogging
Right it is November – if you can offer your clients or customers anything special for Christmas (...and nearly everyone can!), then it is time to sort out how you are going to advertise your offering…and how you are going to present it. This is your content strategy for your Christmas campaign. So, what have… Continue reading Content for your Christmas Campaign
When I mention a figure like ‘1000 words’ a lot of people start to freak out about writing that much. They are particularly worried about not having enough to say on a certain subject and therefore not offering enough depth to illustrate expertise and knowledge. My advice – start broad and then go deep! Using… Continue reading Hurdles to blogging – #12 I can’t write in enough depth
I know that writing about your services and what you offer can sometimes be as difficult as writing about yourself. You know your skills inside and out. You know how you work and what you have to share...but when it comes to explaining it online, it just doesn't seem quite so easy. To help you… Continue reading Writing about your services
I am all about encouraging you to write well-crafted copy, however have you thought about how what your write is affected by the font that you choose to present it in? It is one of those strange things that some people have really strong feelings about. Some fonts people cringe (there seem to be a… Continue reading What does your font choice say about your content?
One of the main reasons people search online is to solve a problem, perhaps finding a solution to a dilemma or simply trying to answer a 'burning' question. Therefore, one main goal of your blog should be to 'solve' your clients' problems or 'answer' their question. With the development of voice activated technology, the use… Continue reading Solving your reader’s problem
It is always the hardest bit of my job critically assessing anything I have written myself. I don't think I am overly precious about my work but when you get one idea and come from one direction, it can be difficult to think of something else. I know that for a lot of small business… Continue reading Assessing your website
I was watching children’s TV show the other day, with my son, and the episode of the programme we were watching was entitled ‘self-respect’. First of all, I thought it sounded a little harsh telling kids to 'have self-respect!', but I soon realised that it was actually talking about teaching children to have ‘respect for… Continue reading Have some self-respect! – A blogger’s golden rule
