Copywriting : Editing : Strategy
One of the main reasons people search online is to solve a problem, perhaps finding a solution to a dilemma or simply trying to answer a 'burning' question. Therefore, one main goal of your blog should be to 'solve' your clients' problems or 'answer' their question. With the development of voice activated technology, the use… Continue reading Solving your reader’s problem
It is always the hardest bit of my job critically assessing anything I have written myself. I don't think I am overly precious about my work but when you get one idea and come from one direction, it can be difficult to think of something else. I know that for a lot of small business… Continue reading Assessing your website
I was watching children’s TV show the other day, with my son, and the episode of the programme we were watching was entitled ‘self-respect’. First of all, I thought it sounded a little harsh telling kids to 'have self-respect!', but I soon realised that it was actually talking about teaching children to have ‘respect for… Continue reading Have some self-respect! – A blogger’s golden rule
Whether you are a blogger, sole trader or SME, it can seem that all you are told to do these days is to create content. Content is king. Regular content is essential. Content…content…content… It is exhausting and can be mind-numbing. You are told to engage your followers, your readers, your clients…but how? How can you… Continue reading Enjoying the content treadmill – social media ideas
Headings are so important in the digital age. We all 'scan read' nowadays, taking a quick glance through the text in front of us. We give a website, an email, or blog post a quick skim over, a quick scroll up and down, before deciding whether to take a closer look. Our need for information… Continue reading Catch their eye – Writing good headings
It is funny how a word can evoke such strong emotions. “Blogging” seems to be one of them! I meet quite a few business owners who understand the advantages of blogging for SEO purposes, for sharing knowledge and for explaining their business better…but just can’t stand the term ‘blog’! However, there is no need to… Continue reading Writing a News Style Blog
I get asked to help with a lot of different projects and pieces of copy. However, one thing that makes my clients visibly ‘squirm’ when they ask for help with it, is an ‘About’ page on a websites. It’s very weird, especially considering the top piece of writing advice is: “write about what you know!”… Continue reading Writing about you
I think having categories are really important for business blogs. The date is all well and good, as is a list of the latest posts, but people want to know what you have been talking about and what your areas of expertise are, once you have been blogging for a little while. The quickest way… Continue reading Blog Categories
I often get asked for advice about writing good LinkedIn profiles and specifically, summaries. I find LinkedIn a strange social media platform in many ways – it seems the obvious place to spend a lot of time if you are a freelancer or consultant and if you are looking for work or a new job.… Continue reading Your LinkedIn Summary
Writing the content for your website can be difficult. I get that. You know everything about your business, but how do you present all of the information succinctly? How can you figure out what needs to go where? What do you share on a website vs social media? Below, you will find some advice on… Continue reading Writing your website content
