Copywriting : Editing : Strategy
Now is a great time to make sure your website is up-to-date and refreshed ready for the start of a new year. Below I have updated a post from October 2017 to give you some 'quick wins' for not only refreshing your website but also making sure it is working hard for your business in… Continue reading Time for a website refresh
Carrying on with my "getting ready for 2020 theme" (See my other two 2020 preparation blogs below), I wanted to speak to you about the importance of a Content Mission Statement 2020 content plan 2020 SEO content trends A mission statement for your business vs a mission statement for your content Having a mission statement… Continue reading Write your 2020 Content Mission Statement
Search Engine Optimisation (SEO) is like a game where Google keeps changing the rules whilst the rest of us try to work out what they are! From my understanding, there are four main factors which affect your ranking in a Google search, these include: Search data – the prominence and usage of keywords throughout your… Continue reading 5 SEO Content Trends for 2020
I am back again on the content treadmill, it always happens are we move swiftly towards the end of another quarter...and another year! In particular, I am starting to think about what might work in 2020. I am very lucky in that I am quite an ‘ideas person’. They might not always be good ideas!!!… Continue reading 2020 Monthly Content Plan
I agonised for ages about the title of this hurdle...it is primarily about purpose. I speak to so many people who say that they would like to blog but it just never reaches the top of their 'To do list'...it is never a priority. You might find this a surprise, given what I do, but… Continue reading Hurdles to Blogging #15 – “I want to blog but never get round to it!”
Who uses hashtags on a regular basis? I am going to focus on their use very generally across social media and give you a brief overview of how they work and how they can work harder for your business and social media copy. Don't forget about tags for your blog too...but I'll discuss that another… Continue reading #Hashtags – where are you hanging out?
Hands up...who is struggling with their blog content? Who is struggling to come up with ideas? Who isn't sure what to write about next? Oh, it is one of the joys of the 'content treadmill'! However, the favourite bit of my job is coming up with ideas. I love inspiring people to get excited about… Continue reading Some blog topic inspiration…
It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content
I am back with another addition to my Hurdles to Blogging series - find them, amongst others, in the Blogging Category section of my website. I am amazed at the amount of bloggers who don't take advantage of the function of categories. Firstly, let me assure you that categories are your best friend when it… Continue reading Hurdles to Blogging #14 – I don’t get why I need categories!
I am really passionate about supporting local independent businesses. With the collapse of Thomas Cook here in the UK this week, and two businesses announcing they are to close in my own small village, it just reminds me how much local and high street shops need our support. It is up to businesses to adapt… Continue reading Top tips for supporting small businesses on social media
