Blog
My latest posts full of tips and advice to help you make sure your content works hard for your business
How does content marketing work?
I bet you do a lot of ‘content marketing’ – you probably post regularly on…
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Content Marketing Trends 2023
One of my main roles as a consultant is to continue to research what the…
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5 business benefits of having a content plan
When there are hundreds of things to do, making time for planning can seem impossible…
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Writing Q&As and FAQs
I have been asked recently about using ‘question and answer’ style formats for offering information.…
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Creating content that lasts
Cornerstone content – blogs, videos and podcasts I am a big believer in focussing time…
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Email ‘newsletters’ – when to use them
Email newsletters are very popular for big businesses – think Gap, Amazon, etc., constantly bombarding…
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