Tips and advice

Values – the importance of writing them down

I took such an interesting course at the beginning of January - it was about 'Purpose Mapping' and discovering what your purpose is and actually identifying the values that are most important to you both in business, but also in your personal life. The course was run 'online' via a Zoom call, so it was… Continue reading Values – the importance of writing them down

Tips and advice, Websites

LATEST POST – SEO in 2019

It’s my first blog for February and I thought this year I would try to ensure that I give you useful tips and information about the latest trends in content strategy and digital marketing at the beginning of each month. This month, I thought I would discuss the topic of SEO or 'Search Engine Optimisation'.… Continue reading LATEST POST – SEO in 2019

Writing for Business

Clash! Boom! Wallop! – Innovative Content Ideas

The hardest thing about creating content is making it interesting...and not following the crowd. I often give my Blog Starter trainees the tip of using things like national days or events, as well a 'celebration times' (like Christmas, Easter, Valentine's, etc.) to help create relevant content, which is likely to be trending. However, I am… Continue reading Clash! Boom! Wallop! – Innovative Content Ideas

Blogging

Guest Blogs – Don’t write it all yourself!

Ever thought of getting someone to write you a guest blog post? It may seem a lot of effort. You may not know where to start. However, getting someone to write a blog post for your blog can save you time (because you don’t have to write something!) and can also really enrich your offering.… Continue reading Guest Blogs – Don’t write it all yourself!

Tips and advice, Writing for Business

5 Top Tips for Writing Engaging Content

This post was inspired by daughter. Tip 4 is actually her very own recommendation for you! I know how difficult it is to write content regularly and then you have the added pressure that it needs to be appear fresh and engaging too. So, as it is January and Blue Monday approaches (!), I thought… Continue reading 5 Top Tips for Writing Engaging Content

Tips and advice, Writing for Business

Marketing Tactics for 2019

A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading Marketing Tactics for 2019