Shoes climbing three stairs
Tips and advice, Writing for Business

3 Steps to Great Content

It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content

Blogging

Hurdles to Blogging #14 – I don’t get why I need categories!

I am back with another addition to my Hurdles to Blogging series - find them, amongst others, in the Blogging Category section of my website. I am amazed at the amount of bloggers who don't take advantage of the function of categories. Firstly, let me assure you that categories are your best friend when it… Continue reading Hurdles to Blogging #14 – I don’t get why I need categories!

Social Media

Top tips for supporting small businesses on social media

I am really passionate about supporting local independent businesses. With the collapse of Thomas Cook here in the UK this week, and two businesses announcing they are to close in my own small village, it just reminds me how much local and high street shops need our support. It is up to businesses to adapt… Continue reading Top tips for supporting small businesses on social media

Newsletters

8 Email subject lines that work

I don't often blow my own trumpet but I have been focussing on some new approaches to the newsletters and emails I send out for my clients via Mailchimp and I've become a little obsessed with seeing an improvement in the open rate! I have spent quite a bit of time simply looking at the… Continue reading 8 Email subject lines that work

Tips and advice

September stress and 5 quick wins to keep you sane

I’m not sure if any of you lovely readers caught my Facebook Live this week, but I have been complaining about the ‘September stress’, I have been feeling. Everything I see on social media seems to suggest that EVERYONE is so ‘on it’ and ‘raring to go’ with the start of the academic year. Personally,… Continue reading September stress and 5 quick wins to keep you sane

Writing for Business

Too busy to do marketing

A lovely client asked me why I bother advertising when I am so busy. She is also a sole trader and is really busy with plenty of clients. She keeps telling me that she doesn't have the time and, importantly, the inclination to create social media posts when she is: a) busy, b) doesn't need… Continue reading Too busy to do marketing

Social Media

Summer Sort Out of your LinkedIn Profile

I have been dealing a lot with LinkedIn recently, helping people with their introductions/summary paragraphs and also creating a new company page for The Business Skills Consultancy. I also need to update my own LinkedIn page. It seems like LinkedIn is really evolving this summer. They are finally rolling out 'LinkedIn Live' for everyone and,… Continue reading Summer Sort Out of your LinkedIn Profile

Social Media

What to say in a Live video?

Just about anything! It is not about what you say so much as deciding why you are going to say it. What is your purpose? Why are you going to start doing 'Live videos? Which sales target, marketing objective or goal are they going to help you reach? My first tip is not to worry… Continue reading What to say in a Live video?

Websites

What makes a good website? 8 things to think about

If you don't have a website or are thinking about having your own redesigned, what do you need to consider? It is really important to do some research before you decide what you want and need. It's a bit like decorating a room - you need to do get some inspiration, look around at ideas,… Continue reading What makes a good website? 8 things to think about

Tips and advice, Writing for Business

5 steps to telling your story

We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging… Continue reading 5 steps to telling your story