Tips and advice, Writing for Business

LATEST BLOG POST – Marketing Tactics for 2019

A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading LATEST BLOG POST – Marketing Tactics for 2019

Newsletters, Tips and advice

Email communication – a key part to your content strategy

Writing emails should be a key part of your content strategy. You mustn't forget to communicate with your ideal customer base across lots of different platforms and mediums. It is really important that you consider how often you will communicate with your customers/clients via email and it what ways. Are you going to send highly… Continue reading Email communication – a key part to your content strategy

Blogging

Hurdles to blogging – #12 I can’t write in enough depth

When I mention a figure like ‘1000 words’ a lot of people start to freak out about writing that much. They are particularly worried about not having enough to say on a certain subject and therefore not offering enough depth to illustrate expertise and knowledge. My advice – start broad and then go deep! Using… Continue reading Hurdles to blogging – #12 I can’t write in enough depth

Introductions

What does your font choice say about your content?

I am all about encouraging you to write well-crafted copy, however have you thought about how what your write is affected by the font that you choose to present it in? It is one of those strange things that some people have really strong feelings about. Some fonts people cringe (there seem to be a… Continue reading What does your font choice say about your content?