Newsletters, Tips and advice

Email communication – a key part to your content strategy

Writing emails should be a key part of your content strategy. You mustn't forget to communicate with your ideal customer base across lots of different platforms and mediums. It is really important that you consider how often you will communicate with your customers/clients via email and it what ways. Are you going to send highly… Continue reading Email communication – a key part to your content strategy

Blogging

Hurdles to blogging – #12 I can’t write in enough depth

When I mention a figure like ‘1000 words’ a lot of people start to freak out about writing that much. They are particularly worried about not having enough to say on a certain subject and therefore not offering enough depth to illustrate expertise and knowledge. My advice – start broad and then go deep! Using… Continue reading Hurdles to blogging – #12 I can’t write in enough depth

Introductions

What does your font choice say about your content?

I am all about encouraging you to write well-crafted copy, however have you thought about how what your write is affected by the font that you choose to present it in? It is one of those strange things that some people have really strong feelings about. Some fonts people cringe (there seem to be a… Continue reading What does your font choice say about your content?

Blogging

Have some self-respect! – A blogger’s golden rule 

I was watching children’s TV show the other day, with my son, and the episode of the programme we were watching was entitled ‘self-respect’. First of all, I thought it sounded a little harsh telling kids to 'have self-respect!', but I soon realised that it was actually talking about teaching children to have ‘respect for… Continue reading Have some self-respect! – A blogger’s golden rule