Copywriting : Editing : Strategy
I have been dealing a lot with LinkedIn recently, helping people with their introductions/summary paragraphs and also creating a new company page for The Business Skills Consultancy. I also need to update my own LinkedIn page. It seems like LinkedIn is really evolving this summer. They are finally rolling out 'LinkedIn Live' for everyone and,… Continue reading Summer Sort Out of your LinkedIn Profile
Just about anything! It is not about what you say so much as deciding why you are going to say it. What is your purpose? Why are you going to start doing 'Live videos? Which sales target, marketing objective or goal are they going to help you reach? My first tip is not to worry… Continue reading What to say in a Live video?
Whether you are a blogger, sole trader or SME, it can seem that all you are told to do these days is to create content. Content is king. Regular content is essential. Content…content…content… It is exhausting and can be mind-numbing. You are told to engage your followers, your readers, your clients…but how? How can you… Continue reading Enjoying the content treadmill – social media ideas
I often get asked for advice about writing good LinkedIn profiles and specifically, summaries. I find LinkedIn a strange social media platform in many ways – it seems the obvious place to spend a lot of time if you are a freelancer or consultant and if you are looking for work or a new job.… Continue reading Your LinkedIn Summary
I find social media a mine field and if you need help with this area specifically then I highly recommend getting help from a social media specialist or at least requesting an audit of your different profiles. From my experience Navigate Social Media, Sociable Suzy, and Debbie Watson Social Media Marketing are all excellent and worth getting in… Continue reading Choose a social media strategy – 4-1-1
Coming up with regular posts for social media can be really difficult. Whether it is Facebook, Instagram, LinkedIn, Twitter or even another platform that is your key window to your target audience, coming up with ideas for regular content is important for growth of followers and engagement. My advice - devour any tips you can… Continue reading Your Week in Social Media Posts
I am not a social media guru by any stretch. I find the Facebook algorithms, Linkedin etiquette and Instagram hashtags an utter mine field…let alone the character limit on Twitter!!! However, what I do know about and what I continue to research is language and language use. I take an interest in which posts seem… Continue reading Social Media Post Engagement
This is totally an opinion piece and by that I mean I want your opinion! I’ve noticed that recently my Facebook feed seems absolutely swamped with GIFs, memes and inspirational quotes, and from every source - individuals (old and young!), businesses (big and small!) and voluntary organisations (organised and not very organised!!!). What do you… Continue reading GIFs, memes and all that stuff
Welcome to the first in my series about 'Hurdles to blogging'. In this series, I am going to address your concerns and what you think are insurmountable barriers to blogging...and, hopefully, prove to you that you can make the time and reap the rewards for your business. Setting up a blog I think a lot… Continue reading Hurdles to blogging – #1 where to ‘host’ my blog?
I was speaking to a former colleague recently and we were discussing the difficulty of estimating how long a copywriting job can take. Interestingly, we both agreed that writing shorter copy can be harder than a longer descriptive or discursive piece. When I had to tweet for my job in publishing, I have to admit… Continue reading Short and sweet – writing concise copy
