Welcome to the first in my series about 'Hurdles to blogging'. In this series, I am going to address your concerns and what you think are insurmountable barriers to blogging...and, hopefully, prove to you that you can make the time and reap the rewards for your business. Setting up a blog I think a lot… Continue reading Hurdles to blogging – #1 where to ‘host’ my blog?
I was speaking to a former colleague recently and we were discussing the difficulty of estimating how long a copywriting job can take. Interestingly, we both agreed that writing shorter copy can be harder than a longer descriptive or discursive piece. When I had to tweet for my job in publishing, I have to admit… Continue reading Short and sweet – writing concise copy