Reward your mailing list subscribers
What do you do to look after your mailing list or newsletter subscribers?
Do you give your email list a reason to open your marketing emails?
Do you reward them for it?
Explore ways to thank and nurture your mailing list subscribers…and turn them in to warm leads and future clients.
Mailing list subscribers who want to be there
The number of people on your mailing list is often the metric that we worry about most. But, it is a vanity metric.
It is the amount of interested subscribers…engaged subscribers…people who actually open, read and click the links in our emails that is the most important thing we should be measuring.
And then not just measuring but looking at ways to increase this and turn these warm leads in to actual sales.
Treat your loyal subscribers
Capitalise on your captive audience. Give your email subscribers something to get excited about! Make them feel extra special and give them a little ‘thank you’ too.
So what can you do to thank your loyal and active subscribers?
Here are seven nice newsletter features to help you reward your mailing list subscribers.
1. A great offer
Thank your lovely list of contacts for choosing to be on your emails list.
You could offer a percentage discount on certain items, a free gift when a certain amount is spent or a straight ‘money off’ on presentation of the email (or a special code).
You could even hold a sale just for subscribers – advertising it only in your newsletter.
2. Amazing guest blog
Have you got an interview or special article that you have been meaning to write up? Do it now! Is there a local celebrity or interesting person who links well with your business? Ask them to do a short guest interview or testimonial, if they are a client.
Share excerpts in your newsletter before you publish it. Give those mailing list subscribers the exclusive!
Then, don’t forget to give them the link (directing readers back to your blog on your website) to access on the publication date.
3. Exclusive new product news
Can you launch a new product – giving your newsletter subscribers a first look and perhaps an ‘introductory price’ just for them?
If you don’t have anything new to launch, consider an old service or product but give it a special spin offering a price cut just for subscribers or a free gift with a purchase of a particular item
4. A party
Getting extravagant, do you have a shop or venue that you could use for an exclusive subscriber’s party or event? An invitation-only event (via your newsletter, of course) will make subscribers feel extra special and could be a good excuse for a launch or to raise some money for charity, whilst also sharing more about your business and its products or services.
5. Competition
Could you run a competition? Rather than just a ‘like and share’ type thing on Facebook, run something through your newsletter asking people to answer a question, pick a name, complete a crossword or even do a quiz – be inventive!
You have a loyal audience , so invite them to engage and get involved. And make sure you shout about the wonderful prize on offer.
6. Invite a friend incentive
If you are worried about the size of your mailing list, perhaps you could do some kind of ‘suggest to a friend’ incentive. If a friend then signs up to the mailing list, and states who they were recommended your newsletter by, you could offer them a small discount each or a special gift each.
Be careful how you go about this though, stay in line with the GDPR regulations…but it is still completely feasible – friends just have to sign up of their own free will (and opt-in to receiving future content themselves, of course).
7. Top secret news
Finally, as I have said a few times, it is all about ‘exclusivity’ and making your subscribers feel special, so do you have some exciting, but secret news – if so, share it via your newsletter first this time, well before you put it on social media or your website. It’s all about ensuring your subscribers are seeing the benefits of receiving your newsletter and not just content that is already widely available.
Then advertise…!
Finally, don’t forget to share and advertise some small ‘sneak peeks’ of your latest edition of your newsletter – at the very least tell people you have one – in order to gather new subscribers.
You still want your mailing list subscribers to grow.
Mention it on social media and on your website, as well as in your email signature.
If you are interested in writing more marketing emails, then get in touch. It can be hard to be seen on social media…it’s much easier when you are in their inbox.