When it comes to writing a content strategy, there is only one place to start – research! The truth is that research is time consuming; it can be boring and it can make you feel overwhelmed. The ‘what do I do with all of this information?!’ feeling is not uncommon. However, it is so important. … Continue reading Write a strategy based on research
My first piece of advice when it comes to creating your own website, is that ‘you get what you pay for’. I genuinely believe that. I have little expertise in creating websites, but I have managed to put a few together, using templates and simply adding images and copy, using the website builder, WordPress. I … Continue reading 8 things to consider when building your own website
Writing top tips is a great way to share your knowledge and skills; to share what you know in simple to follow advice. There are so many advantages to top tips when it comes to a blog post. The title/headline is immediately eye-catching. It draws the reader in, knowing they will gain great bitesize chunks … Continue reading 5 Top Tips for Writing Top Tips
As the saying goes, "do what you love and you won’t work a day in your life"…same is true for content output. When it comes to content, you have to love what you commit to publishing. You have to respect your customers, clients, followers and subscribers enough to offer content you truly believe they will … Continue reading Work out what you love
Coming up with content ideas doesn't have to be cumbersome - here are 5 quick wins!
Simple to follow cycle for reflecting on the quality of your content
On the 16th January, I had been running my business for one whole year! It’s very exciting and I can’t quite believe how much I have learnt over the course of the last year; how many wonderful clients I have had the absolute pleasure of working with and all of the amazing support I have … Continue reading 2018 Content Trends
After a couple of lovely weeks off, I am back to it with gusto! Next week, it will be one year since I first launched a ‘little ol’ Facebook page’ to see if anyone would be interested in my help! I can’t quite believe the last 12 months have gone by so quickly and I … Continue reading Content Goals
I have worked on a few websites recently and whilst I usually position myself as being “all about the words”, I have come to appreciate the absolute importance of good images. As I try to expand my offering to cover all content, I have taken some time to learn a bit more about imagery and … Continue reading Eye-catching images for your website
I have a few regular newsletters that I help with and I really enjoy putting them together. I always feel that it is my chance to dip my toe in to a more ‘journalistic’ style of writing. I think a good newsletter offers short interesting snippets of news…funnily enough! They should be interesting, informative and … Continue reading Newsletter No-nos
