Copywriting : Editing : Strategy
Variety is the spice of life, right? It is so important that if you want your marketing to be interesting to your clients and followers, then you offer them lots of different types of content. Now, I'm not talking about being on every social media platform or trying to do lots of different forms of… Continue reading 15 ways to offer a variety of content
“I create loads of marketing content and post on social media all of the time, but I’m not getting any sales!!!” I hear this a lot! Now, I truly believe in the power of content marketing (obvs!) and using the consistency-visibility-engagement-leads model that I developed…however, there is a difference between marketing and sales and you… Continue reading Turning content marketing into sales leads
I bet you do a lot of ‘content marketing’ – you probably post regularly on social media. You may have recently written your website. You might even have a blog. However, do you know why you are creating this content and what you hope to achieve? It may seem like a silly question – why… Continue reading How does content marketing work?
This is a bit of a short and sweet blog post....well...rant...about making sure you can be found on Google. The other day, I tried to find a shop that I know is in existence in an exact location, so I found the place on Google Maps expecting to find the lovely red marker that would… Continue reading Get yourself on Google
I've be reading some incredibly interesting material on communicating in a crisis and how to be handle adverse situations when it comes to leadership, businesses, clients and communities. At the moment, it can seem impossible to communicate clearly and appropriately. Everyone feels they are simply trying to catch up and with daily government announcements; guidance… Continue reading Crisis communication – do THIS
One of my suggestions for helping you to maintain a constant turnover of regular blogs is to look at updating an old blog. When you have been blogging for a couple of years or so, you can forget about all of the wonderful content you have just sat on your website waiting to be repurposed.… Continue reading How to update an old blog post
If you have children at home with you, you may feel you have hardly any time to create content, whether it is a blog post or just a few social media posts. Have you considered getting them involved with helping you to create content? If you have teenagers in the house then you have a… Continue reading Creating Content with your Kids
If you're feeling anything like me, you probably feel at an utter loss as to what to write about and share at this difficult time. If you have a suitable product for home workers you may feel weird pushing it and capitalising on an awful situation and taking advantage of people during a challenge time.… Continue reading Content to Create during the Coronavirus Pandemic
Whether it is a new blog, service, product, package, newsletter, location, opening hours...I could go on...you need to create a powerful content plan to 'launch', whatever is new with your business. I see too many small businesses offering something really new and exciting, but there is no build up - it just suddenly appears on… Continue reading 5,4,3,2,1…Using Content to Launch
So often I hear that people think competitor research is about ‘spying’ and ‘stealing ideas’ but it really isn’t. It is about research, analysis and then developing your own ideas. Copying someone else never works as you’ll only ever be second best (at best!) to the original. Competitor research is a fundamental part of running… Continue reading How competitor research will make your content better
