Copywriting : Editing : Strategy
A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading LATEST BLOG POST – Marketing Tactics for 2019
Proofreading your own work is really difficult. Trust me...I know! There is nothing worse than when an 'editor', 'proofreader' or 'content consultant' gets picked up for making a mistake in their own writing...but, we are human! It is difficult not to let your brain 'see' what you think you have written or wanted to write,… Continue reading 5 Proofreading Methods
Writing emails should be a key part of your content strategy. You mustn't forget to communicate with your ideal customer base across lots of different platforms and mediums. It is really important that you consider how often you will communicate with your customers/clients via email and it what ways. Are you going to send highly… Continue reading Email communication – a key part to your content strategy
Creating a good website is important to many small businesses. Most of us don't have a physical shop front or impressive office to catch people's attention and so a website, alongside our social media business pages are what we have to rely on. To make sure your website is working hard for your business, I… Continue reading Set Website Goals
I know that writing about your services and what you offer can sometimes be as difficult as writing about yourself. You know your skills inside and out. You know how you work and what you have to share...but when it comes to explaining it online, it just doesn't seem quite so easy. To help you… Continue reading Writing about your services
It is always the hardest bit of my job critically assessing anything I have written myself. I don't think I am overly precious about my work but when you get one idea and come from one direction, it can be difficult to think of something else. I know that for a lot of small business… Continue reading Assessing your website
Whenever I talk to people about a website, SEO or ‘search engine optimisation’ still seems to be one of the primary concerns. When building a website, it is definitely worth consideration and I would highly recommend speaking to a web expert and experienced designer about the technical things you can do to optimise your website… Continue reading 3 Quick Wins for SEO
Whatever you want to call it…a brainstorm, a thought cloud, a mind map or a spider diagram…I don’t think you can beat getting a piece of paper and writing down everything that comes in to your head about a given subject. I truly believe that spending just 10 minutes doing one about your small business… Continue reading The Brilliance of a Brainstorm
Do you have a content strategy? I appreciate that this is probably unlikely, particularly given recent research suggests that less that 27% of businesses do. So let me ask another question – do you create content? Do you take time to create social media posts? Do you write a blog? Do you vlog? Have you… Continue reading Consistency in your Content
When it comes to writing a content strategy, there is only one place to start – research! The truth is that research is time consuming; it can be boring and it can make you feel overwhelmed. The ‘what do I do with all of this information?!’ feeling is not uncommon. However, it is so important.… Continue reading Write a strategy based on research
