So often I hear that people think competitor research is about ‘spying’ and ‘stealing ideas’ but it really isn’t. It is about research, analysis and then developing your own ideas. Copying someone else never works as you’ll only ever be second best (at best!) to the original. Competitor research is a fundamental part of running… Continue reading How competitor research will make your content better
I have been thinking a lot about how to use my time efficiently this year as a blogger and as a small business and so I have been considering what makes my life easier...and I couldn't help but focus on my phone! So, I thought I would share with you eight apps that have made… Continue reading 8 apps that help my small business …and keep me sane!
I find new year...new year's resolutions...and "new year - new you" type content completely and utterly overwhelming and demoralising. I am all for evaluating and analysing. I agree with trying new things and setting goals...but why right now?! Is this the best time for YOU? It seems very much a small business trait that there… Continue reading Carry on creating content just as you are …
Carrying on with my "getting ready for 2020 theme" (See my other two 2020 preparation blogs below), I wanted to speak to you about the importance of a Content Mission Statement 2020 content plan 2020 SEO content trends A mission statement for your business vs a mission statement for your content Having a mission statement… Continue reading Write your 2020 Content Mission Statement
It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content
I’m not sure if any of you lovely readers caught my Facebook Live this week, but I have been complaining about the ‘September stress’, I have been feeling. Everything I see on social media seems to suggest that EVERYONE is so ‘on it’ and ‘raring to go’ with the start of the academic year. Personally,… Continue reading September stress and 5 quick wins to keep you sane
We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging… Continue reading 5 steps to telling your story
There is a really short answer to this question - yes! Or the slightly longer answer - absolutely! I love to read (unsurprisingly!) and just like the oft repeated tips for becoming a better author, should you wish to write your own book, the best way to become a better writer is to read more.… Continue reading Can reading other blogs makes you a better blogger?
I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider
I recently spent five days in Disneyland Paris and whilst it was brilliant in many, many ways, there was one element that resonated with me - visitors' thirst for content. Specifically, they wanted information...far more information than was available. And not only more information but the same information repeated. They wanted clear guidance. And even… Continue reading Feeding a thirst for information