Whenever I talk to people about a website, SEO or ‘search engine optimisation’ still seems to be one of the primary concerns. When building a website, it is definitely worth consideration and I would highly recommend speaking to a web expert and experienced designer about the technical things you can do to optimise your website … Continue reading 3 Quick Wins for SEO
Whatever you want to call it…a brainstorm, a thought cloud, a mind map or a spider diagram…I don’t think you can beat getting a piece of paper and writing down everything that comes in to your head about a given subject. I truly believe that spending just 10 minutes doing one about your small business … Continue reading The Brilliance of a Brainstorm
Do you have a content strategy? I appreciate that this is probably unlikely, particularly given recent research suggests that less that 27% of businesses do. So let me ask another question – do you create content? Do you take time to create social media posts? Do you write a blog? Do you vlog? Have you … Continue reading Consistency in your Content
When it comes to writing a content strategy, there is only one place to start – research! The truth is that research is time consuming; it can be boring and it can make you feel overwhelmed. The ‘what do I do with all of this information?!’ feeling is not uncommon. However, it is so important. … Continue reading Write a strategy based on research
My first piece of advice when it comes to creating your own website, is that ‘you get what you pay for’. I genuinely believe that. I have little expertise in creating websites, but I have managed to put a few together, using templates and simply adding images and copy, using the website builder, WordPress. I … Continue reading 8 things to consider when building your own website
Writing top tips is a great way to share your knowledge and skills; to share what you know in simple to follow advice. There are so many advantages to top tips when it comes to a blog post. The title/headline is immediately eye-catching. It draws the reader in, knowing they will gain great bitesize chunks … Continue reading 5 Top Tips for Writing Top Tips
As the saying goes, "do what you love and you won’t work a day in your life"…same is true for content output. When it comes to content, you have to love what you commit to publishing. You have to respect your customers, clients, followers and subscribers enough to offer content you truly believe they will … Continue reading Work out what you love
Coming up with content ideas doesn't have to be cumbersome - here are 5 quick wins!
Simple to follow cycle for reflecting on the quality of your content
On the 16th January, I had been running my business for one whole year! It’s very exciting and I can’t quite believe how much I have learnt over the course of the last year; how many wonderful clients I have had the absolute pleasure of working with and all of the amazing support I have … Continue reading 2018 Content Trends
