Blogging, Tips and advice

How to update an old blog post

One of my suggestions for helping you to maintain a constant turnover of regular blogs is to look at updating an old blog. When you have been blogging for a couple of years or so, you can forget about all of the wonderful content you have just sat on your website waiting to be repurposed.… Continue reading How to update an old blog post

Tips and advice

Creating Content with your Kids

If you have children at home with you, you may feel you have hardly any time to create content, whether it is a blog post or just a few social media posts. Have you considered getting them involved with helping you to create content? If you have teenagers in the house then you have a… Continue reading Creating Content with your Kids

Tips and advice, Writing for Business

Content to Create during the Coronavirus Pandemic

If you're feeling anything like me, you probably feel at an utter loss as to what to write about and share at this difficult time. If you have a suitable product for home workers you may feel weird pushing it and capitalising on an awful situation and taking advantage of people during a challenge time.… Continue reading Content to Create during the Coronavirus Pandemic

Tips and advice, Writing for Business

5,4,3,2,1…Using Content to Launch

Whether it is a new blog, service, product, package, newsletter, location, opening hours...I could go on...you need to create a powerful content plan to 'launch', whatever is new with your business. I see too many small businesses offering something really new and exciting, but there is no build up - it just suddenly appears on… Continue reading 5,4,3,2,1…Using Content to Launch

Tips and advice

How competitor research will make your content better

So often I hear that people think competitor research is about ‘spying’ and ‘stealing ideas’ but it really isn’t. It is about research, analysis and then developing your own ideas. Copying someone else never works as you’ll only ever be second best (at best!) to the original. Competitor research is a fundamental part of running… Continue reading How competitor research will make your content better

Tips and advice

8 apps that help my small business …and keep me sane!

I have been thinking a lot about how to use my time efficiently this year as a blogger and as a small business and so I have been considering what makes my life easier...and I couldn't help but focus on my phone! So, I thought I would share with you eight apps that have made… Continue reading 8 apps that help my small business …and keep me sane!

Tips and advice

Carry on creating content just as you are …

I find new year...new year's resolutions...and "new year - new you" type content completely and utterly overwhelming and demoralising. I am all for evaluating and analysing. I agree with trying new things and setting  goals...but why right now?! Is this the best time for YOU? It seems very much a small business trait that there… Continue reading Carry on creating content just as you are …

Tips and advice

Write your 2020 Content Mission Statement

Carrying on with my "getting ready for 2020 theme" (See my other two 2020 preparation blogs below), I wanted to speak to you about the importance of a Content Mission Statement 2020 content plan 2020 SEO content trends A mission statement for your business vs a mission statement for your content Having a mission statement… Continue reading Write your 2020 Content Mission Statement

Shoes climbing three stairs
Tips and advice, Writing for Business

3 Steps to Great Content

It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content

Tips and advice

September stress and 5 quick wins to keep you sane

I’m not sure if any of you lovely readers caught my Facebook Live this week, but I have been complaining about the ‘September stress’, I have been feeling. Everything I see on social media seems to suggest that EVERYONE is so ‘on it’ and ‘raring to go’ with the start of the academic year. Personally,… Continue reading September stress and 5 quick wins to keep you sane