Copywriting : Editing : Strategy
We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging… Continue reading 5 steps to telling your story
There is a really short answer to this question - yes! Or the slightly longer answer - absolutely! I love to read (unsurprisingly!) and just like the oft repeated tips for becoming a better author, should you wish to write your own book, the best way to become a better writer is to read more.… Continue reading Can reading other blogs makes you a better blogger?
I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider
I recently spent five days in Disneyland Paris and whilst it was brilliant in many, many ways, there was one element that resonated with me - visitors' thirst for content. Specifically, they wanted information...far more information than was available. And not only more information but the same information repeated. They wanted clear guidance. And even… Continue reading Feeding a thirst for information
I mentioned in one of my Facebook Lives a few weeka ago that using a ‘tricolon’ is a great ‘rhetorical device’. After a couple of question about what this meant and also some positive feedback on the power of devices like this, I thought I would discuss some other great rhetorical device to help give… Continue reading 5 Fabulous Rhetorical Devices
Some days you just don't feel it! I get it! Creating content for your business is exhausting. You have to not only come up with ideas, physically create the posts, blogs, emails, website updates, etc, etc, but you also need to do it all with the motivation and drive to present the best version of… Continue reading Finding motivation – let me motivate you!
I find the hardest thing to convey when discussing content is how important it is to say the most obvious things about your business and tell people why you are saying it. People forget that it is the basic details which are necessary to say loud and clear...and again and again! I am here to… Continue reading Say it loud and proud
It breaks my heart when I hear about the amount of people that are blogging but I don't know anything about it. I speak to small business owners and I hear about how they have been blogging for months, but even though I follow their social media accounts and subscribe to their email marketing...I still… Continue reading 3 Ways To Get Your Blog Noticed
I have been asked a lot of questions recently about 'good writing' and 'professional writing', as well as how to give people the confidence to write and share their ideas. If you own a business or even just feel like you have something important to say, there is no need to hold back. However, there… Continue reading Top tips when writing for business
I took such an interesting course at the beginning of January - it was about 'Purpose Mapping' and discovering what your purpose is and actually identifying the values that are most important to you both in business, but also in your personal life. The course was run 'online' via a Zoom call, so it was… Continue reading Values – the importance of writing them down
