Whenever I talk to people about a website, SEO or ‘search engine optimisation’ still seems to be one of the primary concerns. When building a website, it is definitely worth consideration and I would highly recommend speaking to a web expert and experienced designer about the technical things you can do to optimise your website … Continue reading 3 Quick Wins for SEO
Whatever you want to call it…a brainstorm, a thought cloud, a mind map or a spider diagram…I don’t think you can beat getting a piece of paper and writing down everything that comes in to your head about a given subject. I truly believe that spending just 10 minutes doing one about your small business … Continue reading The Brilliance of a Brainstorm
As you probably know (unless you have been living in a bunker or are lucky enough to reside outside the EU!), the new data protection regulations come in to force on Friday 25th May. The General Data Protection Regulation ("GDPR") aims to give people more control over their data to ensure they know when it … Continue reading GDPR, Privacy Policies and Plain English
Do you have a content strategy? I appreciate that this is probably unlikely, particularly given recent research suggests that less that 27% of businesses do. So let me ask another question – do you create content? Do you take time to create social media posts? Do you write a blog? Do you vlog? Have you … Continue reading Consistency in your Content
As the saying goes, "do what you love and you won’t work a day in your life"…same is true for content output. When it comes to content, you have to love what you commit to publishing. You have to respect your customers, clients, followers and subscribers enough to offer content you truly believe they will … Continue reading Work out what you love
Coming up with content ideas doesn't have to be cumbersome - here are 5 quick wins!
Simple to follow cycle for reflecting on the quality of your content
Who is your ideal client? Who is your primary customer? Who is your intended consumer? Who is your target audience? I know for many, any of these questions makes your blood run cold! However, I have a home truth for you – identifying your target audience is so important for your business. In fact, it … Continue reading Identify your target audience
It is actually quite difficult to write or edit for a living. Don’t get me wrong, I know I am not rocket scientist or neurosurgeon saving lives, so don’t feel sorry for me! It is just so often difficult knowing how much time a task or job will take me. I genuinely love what I … Continue reading Writing takes time
Welcome to my second instalment about content strategy, following the inspiring training I undertook with Triiiple. I mentioned in my last post that following the training, I felt there were 5 key messages, or action points that are important to implement for a good content strategy. Below, I have given a little more explanation of … Continue reading Tops tips for a cracking content strategy
