Copywriting : Editing : Strategy
10 reasons why... I could have written a lot more than 10...but I've put in the ones I think are most important and will resonate with small business owners. Blogging is time consuming and it is a commitment, but really had a lot of advantages and can be a keystone of your digital marketing strategy...and… Continue reading Why is blogging good for business?
This has been my last week of work before the Christmas holidays and so I thought I would share some thoughts on how I have used my time this week and how I plan to spend the holidays with regards my business and content creation. Schedule some posts If you are having some time off… Continue reading End of year musings – time to wrap up 2019
It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content
A lovely client asked me why I bother advertising when I am so busy. She is also a sole trader and is really busy with plenty of clients. She keeps telling me that she doesn't have the time and, importantly, the inclination to create social media posts when she is: a) busy, b) doesn't need… Continue reading Too busy to do marketing
We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging… Continue reading 5 steps to telling your story
I recently spent five days in Disneyland Paris and whilst it was brilliant in many, many ways, there was one element that resonated with me - visitors' thirst for content. Specifically, they wanted information...far more information than was available. And not only more information but the same information repeated. They wanted clear guidance. And even… Continue reading Feeding a thirst for information
It was the International Day of Happiness yesterday...whatever that really means!!! However, it got a lot of people talking about what makes them happy and what they are grateful for. It got me thinking about things that make me happy and, particularly, what makes my life that little bit easier in business. For a variety… Continue reading What makes me happy? 6 things to be grateful for in business
I can't quite believe it but yes this is my 100th blog post?! I started blogging two years ago and absolutely love it. I find it fantastic for reflection, great for deepening my knowledge and, some days, it can be very cathartic. I wrote a couple of introductory posts and then my first 'proper' post… Continue reading 100th blog post – why good copy still makes good business sense
The hardest thing about creating content is making it interesting...and not following the crowd. I often give my Blog Starter trainees the tip of using things like national days or events, as well a 'celebration times' (like Christmas, Easter, Valentine's, etc.) to help create relevant content, which is likely to be trending. However, I am… Continue reading Clash! Boom! Wallop! – Innovative Content Ideas
This post was inspired by daughter. Tip 4 is actually her very own recommendation for you! I know how difficult it is to write content regularly and then you have the added pressure that it needs to be appear fresh and engaging too. So, as it is January and Blue Monday approaches (!), I thought… Continue reading 5 Top Tips for Writing Engaging Content
