Copywriting : Editing : Strategy
We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging… Continue reading 5 steps to telling your story
I recently spent five days in Disneyland Paris and whilst it was brilliant in many, many ways, there was one element that resonated with me - visitors' thirst for content. Specifically, they wanted information...far more information than was available. And not only more information but the same information repeated. They wanted clear guidance. And even… Continue reading Feeding a thirst for information
It was the International Day of Happiness yesterday...whatever that really means!!! However, it got a lot of people talking about what makes them happy and what they are grateful for. It got me thinking about things that make me happy and, particularly, what makes my life that little bit easier in business. For a variety… Continue reading What makes me happy? 6 things to be grateful for in business
I can't quite believe it but yes this is my 100th blog post?! I started blogging two years ago and absolutely love it. I find it fantastic for reflection, great for deepening my knowledge and, some days, it can be very cathartic. I wrote a couple of introductory posts and then my first 'proper' post… Continue reading 100th blog post – why good copy still makes good business sense
The hardest thing about creating content is making it interesting...and not following the crowd. I often give my Blog Starter trainees the tip of using things like national days or events, as well a 'celebration times' (like Christmas, Easter, Valentine's, etc.) to help create relevant content, which is likely to be trending. However, I am… Continue reading Clash! Boom! Wallop! – Innovative Content Ideas
This post was inspired by daughter. Tip 4 is actually her very own recommendation for you! I know how difficult it is to write content regularly and then you have the added pressure that it needs to be appear fresh and engaging too. So, as it is January and Blue Monday approaches (!), I thought… Continue reading 5 Top Tips for Writing Engaging Content
I don't often write particularly personal blogs but I also really value the process of evaluation and reflection. I often tell my Blog Starter clients that one of the main advantages of blogging is the possibility to reflect, whether it is on a service you offer, a product you make or on knowledge you 'think'… Continue reading Christmas musings and 2019 round up
A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading Marketing Tactics for 2019
Proofreading your own work is really difficult. Trust me...I know! There is nothing worse than when an 'editor', 'proofreader' or 'content consultant' gets picked up for making a mistake in their own writing...but, we are human! It is difficult not to let your brain 'see' what you think you have written or wanted to write,… Continue reading 5 Proofreading Methods
Right it is November – if you can offer your clients or customers anything special for Christmas (...and nearly everyone can!), then it is time to sort out how you are going to advertise your offering…and how you are going to present it. This is your content strategy for your Christmas campaign. So, what have… Continue reading Content for your Christmas Campaign
