As the saying goes, "do what you love and you won’t work a day in your life"…same is true for content output. When it comes to content, you have to love what you commit to publishing. You have to respect your customers, clients, followers and subscribers enough to offer content you truly believe they will … Continue reading Work out what you love
Coming up with content ideas doesn't have to be cumbersome - here are 5 quick wins!
Simple to follow cycle for reflecting on the quality of your content
Who is your ideal client? Who is your primary customer? Who is your intended consumer? Who is your target audience? I know for many, any of these questions makes your blood run cold! However, I have a home truth for you – identifying your target audience is so important for your business. In fact, it … Continue reading Identify your target audience
It is actually quite difficult to write or edit for a living. Don’t get me wrong, I know I am not rocket scientist or neurosurgeon saving lives, so don’t feel sorry for me! It is just so often difficult knowing how much time a task or job will take me. I genuinely love what I … Continue reading Writing takes time
Welcome to my second instalment about content strategy, following the inspiring training I undertook with Triiiple. I mentioned in my last post that following the training, I felt there were 5 key messages, or action points that are important to implement for a good content strategy. Below, I have given a little more explanation of … Continue reading Tops tips for a cracking content strategy
This is a lovely personal blog post to tell you all about the amazing training I did last week about ‘Content Strategy’ with Triiiple and the wonderful Lizzie Hodgson from Think Nation. It was so amazing that I have actually decided to split it over two posts as I ended up writing over 1000 words … Continue reading Content Strategy
Search Engine Optimisation (SEO) is about making your website and blog ‘search engine friendly’. It is about ensuring that the content (all the words!) aids the way a search engine works and helps to get your website and blog higher up the results page. How does a search engine work? I think the most important … Continue reading Search Engine Optimisation – What is SEO?
After my mammoth post last week on copywriting tips, I have a bit of a shorter one for you this time! I have been asked recently about using ‘question and answer’ style formats for offering information. I think including 'frequently asked questions (FAQs)' is a very useful way to convey lots of information in a reader-friendly … Continue reading Writing Q&As and FAQs
Facing the dreaded blank page is often the absolute worst thing when it comes to writing for business…well, writing of any kind in fact! I have spoken with a few people recently about how this really puts them off starting work on a website, blog or newsletter. They don’t know where to start and the … Continue reading Blank page phobia