Tips and advice, Writing for Business

Feeding a thirst for information

I recently spent five days in Disneyland Paris and whilst it was brilliant in many, many ways, there was one element that resonated with me - visitors' thirst for content. Specifically, they wanted information...far more information than was available. And not only more information but the same information repeated. They wanted clear guidance. And even… Continue reading Feeding a thirst for information

Writing for Business

What makes me happy? 6 things to be grateful for in business

It was the International Day of Happiness yesterday...whatever that really means!!! However, it got a lot of people talking about what makes them happy and what they are grateful for. It got me thinking about things that make me happy and, particularly, what makes my life that little bit easier in business. For a variety… Continue reading What makes me happy? 6 things to be grateful for in business

Introductions, Writing for Business

100th blog post – why good copy still makes good business sense

I can't quite believe it but yes this is my 100th blog post?! I started blogging two years ago and absolutely love it. I find it fantastic for reflection, great for deepening my knowledge and, some days, it can be very cathartic. I wrote a couple of introductory posts and then my first 'proper' post… Continue reading 100th blog post – why good copy still makes good business sense

Writing for Business

Clash! Boom! Wallop! – Innovative Content Ideas

The hardest thing about creating content is making it interesting...and not following the crowd. I often give my Blog Starter trainees the tip of using things like national days or events, as well a 'celebration times' (like Christmas, Easter, Valentine's, etc.) to help create relevant content, which is likely to be trending. However, I am… Continue reading Clash! Boom! Wallop! – Innovative Content Ideas

Tips and advice, Writing for Business

5 Top Tips for Writing Engaging Content

This post was inspired by daughter. Tip 4 is actually her very own recommendation for you! I know how difficult it is to write content regularly and then you have the added pressure that it needs to be appear fresh and engaging too. So, as it is January and Blue Monday approaches (!), I thought… Continue reading 5 Top Tips for Writing Engaging Content

Tips and advice, Writing for Business

Marketing Tactics for 2019

A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading Marketing Tactics for 2019

Social Media, Writing for Business

Enjoying the content treadmill – social media ideas

Whether you are a blogger, sole trader or SME, it can seem that all you are told to do these days is to create content. Content is king. Regular content is essential. Content…content…content… It is exhausting and can be mind-numbing. You are told to engage your followers, your readers, your clients…but how? How can you… Continue reading Enjoying the content treadmill – social media ideas