Copywriting : Editing : Strategy
A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading LATEST BLOG POST – Marketing Tactics for 2019
Proofreading your own work is really difficult. Trust me...I know! There is nothing worse than when an 'editor', 'proofreader' or 'content consultant' gets picked up for making a mistake in their own writing...but, we are human! It is difficult not to let your brain 'see' what you think you have written or wanted to write,… Continue reading 5 Proofreading Methods
Right it is November – if you can offer your clients or customers anything special for Christmas (...and nearly everyone can!), then it is time to sort out how you are going to advertise your offering…and how you are going to present it. This is your content strategy for your Christmas campaign. So, what have… Continue reading Content for your Christmas Campaign
Whether you are a blogger, sole trader or SME, it can seem that all you are told to do these days is to create content. Content is king. Regular content is essential. Content…content…content… It is exhausting and can be mind-numbing. You are told to engage your followers, your readers, your clients…but how? How can you… Continue reading Enjoying the content treadmill – social media ideas
Headings are so important in the digital age. We all 'scan read' nowadays, taking a quick glance through the text in front of us. We give a website, an email, or blog post a quick skim over, a quick scroll up and down, before deciding whether to take a closer look. Our need for information… Continue reading Catch their eye – Writing good headings
I get asked to help with a lot of different projects and pieces of copy. However, one thing that makes my clients visibly ‘squirm’ when they ask for help with it, is an ‘About’ page on a websites. It’s very weird, especially considering the top piece of writing advice is: “write about what you know!”… Continue reading Writing about you
Whenever I talk to people about a website, SEO or ‘search engine optimisation’ still seems to be one of the primary concerns. When building a website, it is definitely worth consideration and I would highly recommend speaking to a web expert and experienced designer about the technical things you can do to optimise your website… Continue reading 3 Quick Wins for SEO
Whatever you want to call it…a brainstorm, a thought cloud, a mind map or a spider diagram…I don’t think you can beat getting a piece of paper and writing down everything that comes in to your head about a given subject. I truly believe that spending just 10 minutes doing one about your small business… Continue reading The Brilliance of a Brainstorm
As you probably know (unless you have been living in a bunker or are lucky enough to reside outside the EU!), the new data protection regulations come in to force on Friday 25th May. The General Data Protection Regulation ("GDPR") aims to give people more control over their data to ensure they know when it… Continue reading GDPR, Privacy Policies and Plain English
Do you have a content strategy? I appreciate that this is probably unlikely, particularly given recent research suggests that less that 27% of businesses do. So let me ask another question – do you create content? Do you take time to create social media posts? Do you write a blog? Do you vlog? Have you… Continue reading Consistency in your Content
