8 things to consider when building your own website

My first piece of advice when it comes to creating your own website, is that ‘you get what you pay for’. I genuinely believe that. I have a little expertise in creating websites from scratch, using templates and simply adding images and copy, using the website builder, WordPress, as well as maintaining my own.

I think they look good and can do the job when starting out. However, if you want lots of functionality or something more complex, then I would highly recommend speaking to and investing in the expertise of a good web designer.

At the very least, go and have a chat with someone and find out about how your needs match with their services…and how much it will cost!

Here’s some thing to think about before building your own website…

---

Using a professional

Even if you think you can’t afford it, please still speak to a website designer or two before starting on your website. I can recommend some great people, so do reach out – support@thecontentconsultancy.com.

If you decide to use someone to build your website, there are lots of questions you can ask. See my post: What to ask a website designer.

Importantly, ask about the available ‘content management system’. This essentially is the software that is used for adding content to your website. Ask if it is a ‘WYSIWYG’ system – this stands for ‘what you see, is what you get’ – and means that if you type some words in a textbox or add an image to an image box then it appears on your webpage as expected and you don’t need to be some whizz in HTML coding!

This is important because part of a good content strategy includes regularly adding and updating content on your website, whether this is with regular blog posts, changes to your pages and updates to reflect the time of year. Website updates and additions also helps ‘search engine optimisation’.

In an ideal world, even if you have had a website designer to help you to create a site and even maintains it, you want to have some level of access (and training) to make simple changes and add blog posts when you wish to, without additional cost and with relative ease. Ensure you investigate the options and if this level of access is not possible, consider seriously the cost and speed at which updates can be made by having to always ask someone else.

DIY Websites

The best way to decide if the ‘DIY’ website option is for you is to consider the following… (plus, you then you have something to compare when you investigate the professional website designer option too).

1. Investigate the website builders

Firstly, (and unfortunately for us non-experts!) there are loads of options when it comes to DIY website builders. The ones I am most familiar with are WordPress, SquareSpace and Wix, but there are also e-commerce ones like Shopify and you can even create ‘landing pages’ via Mailchimp and other CRM providers.

Personally, I have found both WordPress and SquareSpace easy to navigate. They have lots of lovely templates (see point 5) and seem relatively low cost. I slightly favour WordPress, unsurprisingly because this is who I have used for my websites over the years and because you can have a completely free site to start with, which is a big advantage if you just want to have a play and see how a website will work or how it will benefit your business. This is exactly what I did for my first year of business.

WordPress also seems to be used by many website designers I know.

My own website is with Ready Steady Website. It is a WordPress website, but used an editing system which is really intuitive and though I manage much of it myself, the RSW team are on hand to answer questions and offer support whenever I need it. It’s a great combination of “DIY with personalised support”.

As an alternative, SquareSpace offers a free trial period, but it is only for 14 days. They also have some lovely ‘clean templates’ and offer good options for e-commerce.

I could write a whole blog post just comparing builders – but as it is not my forte, all I can recommend is doing your own research, having a play yourself and see what you thing. (See also point 4.)

2. Investigate domain name registrars

This is where it gets a bit technical – your domain name means your URL or web address – i.e. www.thecontentconsultancy.com .

The important thing to know is that wherever you build your website (see point 1) you then have to link it with your domain name. This can be done automatically with some builders but others you need to link the actual site with your domain. Again, seeking help from a website expert is not a bad idea if you are unsure.

You can purchase (yes they all cost money…varying from 99p to £1000s per year) them either via your website builder or via another registrar. You may find that on selecting your domain it is not available (because it is already being used by someone else) or costs lots of money to purchase (because someone else has purchased it already and although they are not using it (i.e. it is not linked to an actual website) they want to be paid to give it to someone else).

Like website builders, there are quite a few domain name registrars, including GoDaddy, 123reg, and Hover.com.

Take some time to consider what you want your domain name to be and how much it will cost.

Remember that you are not limited to .com or .co.uk (if in the UK) anymore at the end of the address. You can get quite creative!

Consider if you decide on a domain name very similar to a competitor or a well-known brand how this might affect your website visits too. Ideally, you do want something unique, memorable and easy to spell.

3. Add up all of the costs

This is really important – all domain name purchases and website builders charge on a monthly or annual basis (most give a monthly cost but ask you to actually pay for 12 months up front). There are lots of ‘packages’, with WordPress and SquareSpace for example, so consider what you might need. You can upgrade and change in future remember, but also consider this is an ongoing (not a one-off) cost. Most website builders give you clear details of the options and costs involved, just check out their ‘pricing’ section.

Consider all of the extra costs too – an email address if you want one (or more) with the same domain (i.e. kate@thecontentconsultancy.com; support@thecontentconsultancy.com etc), and also any essential plug-ins you may need. Plug-ins are ‘extras’ that will add more functionality to your website. I won’t go in to more detail here but just be aware of these as many do cost (or the ability to add them may do). Come up with a realistic cost. This is really useful, particularly if you then compare with a professional website designers costs (which you will need to check to see if this includes hosting, domain names etc etc).

4. Research competitors

Your next step is to start thinking about what your website would actually look like and I think the best place to start is to look at competitors, and wider!

Take a look at your competitors’ websites and consider what you like and what you don’t like. What information do they include? What sorts of images? What level of detail?

Consider not just direct competitors, but indirect competitors and simply websites you admire too.

If you have friends or family with a website of their own, ask them how they created theirs and who/what they used.

For all of the website you are looking at, take a close look at the menus and their layout; consider the ease of navigation, and also the information in the headers and footers too. What remains consistent on every page?

You may also notice, in the footer particularly, that it tells you who the host/website builder is, i.e. this one says ‘at WordPress.com’.

5. Write a site plan

Now is the time for some planning of your own. Start writing out a site plan. I recommend using a simple numbered bullet system. See the example below.

The Arabic numerals are the ‘main’ pages, which will be included in your main navigation menu (e.g. across the top of each page) and the roman numerals are ‘sub level’ pages – which will likely show up in a drop down menu when you hover over the main menu options (or show up in another way, depending on the design of your website).

Writing a site plan gives you an idea of the type of website you need, the functionality and simply the number of pages you will need to write and create content for.

Example site plan

1. Home
2. About
i. Meet the Team
3. Services
i.   Laundry
ii.  Ironing
iii. Cleaning
4. Contact

6. Search through templates

As mentioned, website builders generally have a lots of templates to choose from. WordPress has loads! Some are free and some cost money. Now, you have a basic site plan and a sense of the type and style of websites you like, you can look through the templates and start to assess which ones might work for you.

Whatever you choose (via WordPress and SquareSpace at any rate) you are not tied to a template for life. You can switch to a different one. Your content will remain (i.e. the text on your pages and images) but menus and other elements may change. So do your research before doing so.

Also, take a look at what the different templates look like in different formats, i.e. mobile, laptop and tablet.

7. Source good images

I think most people would agree that a good website is often defined by high quality images. So consider next how you are going to source these. Whether you ‘DIY’ or get an expert to help you, you will still need to consider imagery.

There are fantastic stock image sites, some of which are completely free, such as Pexels, Unsplash and StockSnap. Then, there are ones where you have to pay to download images, such as Getty, IStock and ShutterStock. However, their quality and range are amazing.

Remember, however, with stock image sites you will not get ‘exclusive use’. This means anyone else can also download and use the image on their site. Make sure (via your competitor research!) therefore that you don’t choose exactly the same images, especially for your homepage!

Consider having your own images created or photos taken, especially if you make or sell products. You may have the equipment and skills to take them yourself or get a professional involved. It may be quite a big up -front cost, but having a bank of good quality, unique images to use and interchange on your website is very valuable.

8. Write quality copy

As a content consultant, this ‘tip’ had to be here. It may be last, but it is so essential! Like images, whether you DIY or use a website expert you are likely to have to provide the written content yourself. Take the time to consider the style, wording, length of copy and information you are going to provide.

For your homepage, the template will often guide you where text will be needed, but also consider what you ‘need’ to say on your opening page.

Your website’s homepage is your shop window and the pages are your shop ‘walls’, in a way, so remember the importance of writing inviting and engaging content, which is easy to understand and in a logical order.

Consider which pages will need to be linked to which. Consider what information is vital. Consider your keywords (words people are likely to type in to a Google search to find you, your products and/or your services) and how and where you will include these. Consider your use of headings and subheadings, as well as page titles.

Do your research and, if necessary, please ask for help…

DIY website chat

Don’t be afraid to have a go at creating your own website, but equally don’t be afraid to ask for help, whether it is with creating the website itself, or for the images, or the copy – definitely check out my website copywriting services.

A website is not ‘for life’ – you can start DIY and then as you grow, pay out for something more specialist, unique or with more functionality. You can revamp and redo your website whenever and as often as you like, particularly if you keep key branding, such as logo or colours the same.

If you have any questions about website, do get in touch – email support@thecontentconsultancy.com