Copywriting : Editing : Strategy
I agonised for ages about the title of this hurdle...it is primarily about purpose. I speak to so many people who say that they would like to blog but it just never reaches the top of their 'To do list'...it is never a priority. You might find this a surprise, given what I do, but… Continue reading Hurdles to Blogging #15 – “I want to blog but never get round to it!”
Hands up...who is struggling with their blog content? Who is struggling to come up with ideas? Who isn't sure what to write about next? Oh, it is one of the joys of the 'content treadmill'! However, the favourite bit of my job is coming up with ideas. I love inspiring people to get excited about… Continue reading Some blog topic inspiration…
It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content
I’m not sure if any of you lovely readers caught my Facebook Live this week, but I have been complaining about the ‘September stress’, I have been feeling. Everything I see on social media seems to suggest that EVERYONE is so ‘on it’ and ‘raring to go’ with the start of the academic year. Personally,… Continue reading September stress and 5 quick wins to keep you sane
Just about anything! It is not about what you say so much as deciding why you are going to say it. What is your purpose? Why are you going to start doing 'Live videos? Which sales target, marketing objective or goal are they going to help you reach? My first tip is not to worry… Continue reading What to say in a Live video?
I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider
I find the hardest thing to convey when discussing content is how important it is to say the most obvious things about your business and tell people why you are saying it. People forget that it is the basic details which are necessary to say loud and clear...and again and again! I am here to… Continue reading Say it loud and proud
It breaks my heart when I hear about the amount of people that are blogging but I don't know anything about it. I speak to small business owners and I hear about how they have been blogging for months, but even though I follow their social media accounts and subscribe to their email marketing...I still… Continue reading 3 Ways To Get Your Blog Noticed
I took such an interesting course at the beginning of January - it was about 'Purpose Mapping' and discovering what your purpose is and actually identifying the values that are most important to you both in business, but also in your personal life. The course was run 'online' via a Zoom call, so it was… Continue reading Values – the importance of writing them down
It’s my first blog for February and I thought this year I would try to ensure that I give you useful tips and information about the latest trends in content strategy and digital marketing at the beginning of each month. This month, I thought I would discuss the topic of SEO or 'Search Engine Optimisation'.… Continue reading SEO in 2019
