Websites

Time for a website refresh

Now is a great time to make sure your website is up-to-date and refreshed ready for the start of a new year. Below I have updated a post from October 2017 to give you some 'quick wins' for not only refreshing your website but also making sure it is working hard for your business in… Continue reading Time for a website refresh

Tips and advice

Write your 2020 Content Mission Statement

Carrying on with my "getting ready for 2020 theme" (See my other two 2020 preparation blogs below), I wanted to speak to you about the importance of a Content Mission Statement 2020 content plan 2020 SEO content trends A mission statement for your business vs a mission statement for your content Having a mission statement… Continue reading Write your 2020 Content Mission Statement

Websites

5 SEO Content Trends for 2020

Search Engine Optimisation (SEO) is like a game where Google keeps changing the rules whilst the rest of us try to work out what they are! From my understanding, there are four main factors which affect your ranking in a Google search, these include: Search data – the prominence and usage of keywords throughout your… Continue reading 5 SEO Content Trends for 2020

Introductions

2020 Monthly Content Plan

I am back again on the content treadmill, it always happens are we move swiftly towards the end of another quarter...and another year! In particular, I am starting to think about what might work in 2020. I am very lucky in that I am quite an ‘ideas person’. They might not always be good ideas!!!… Continue reading 2020 Monthly Content Plan

Blogging, Hurdles to Blogging

Hurdles to Blogging #15 – “I want to blog but never get round to it!”

I agonised for ages about the title of this hurdle...it is primarily about purpose. I speak to so many people who say that they would like to blog but it just never reaches the top of their 'To do list'...it is never a priority. You might find this a surprise, given what I do, but… Continue reading Hurdles to Blogging #15 – “I want to blog but never get round to it!”

Blogging

Some blog topic inspiration…

Hands up...who is struggling with their blog content? Who is struggling to come up with ideas? Who isn't sure what to write about next? Oh, it is one of the joys of the 'content treadmill'! However, the favourite bit of my job is coming up with ideas. I love inspiring people to get excited about… Continue reading Some blog topic inspiration…

Shoes climbing three stairs
Tips and advice, Writing for Business

3 Steps to Great Content

It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content

Tips and advice

September stress and 5 quick wins to keep you sane

I’m not sure if any of you lovely readers caught my Facebook Live this week, but I have been complaining about the ‘September stress’, I have been feeling. Everything I see on social media seems to suggest that EVERYONE is so ‘on it’ and ‘raring to go’ with the start of the academic year. Personally,… Continue reading September stress and 5 quick wins to keep you sane

Social Media

What to say in a Live video?

Just about anything! It is not about what you say so much as deciding why you are going to say it. What is your purpose? Why are you going to start doing 'Live videos? Which sales target, marketing objective or goal are they going to help you reach? My first tip is not to worry… Continue reading What to say in a Live video?

Tips and advice, Websites

It’s just a slider

I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider