Copywriting : Editing : Strategy
When was the last time you updated your website? ...showed it some love? (#ValentinesDay tomorrow!) It might look pretty, but if it is just sat there gathering the proverbial dust, it is no better than a print leaflet. I know that doing a complete website re-design is difficult and time-consuming (although definitely worth it when… Continue reading 5 Website Quick Wins
So often I hear that people think competitor research is about ‘spying’ and ‘stealing ideas’ but it really isn’t. It is about research, analysis and then developing your own ideas. Copying someone else never works as you’ll only ever be second best (at best!) to the original. Competitor research is a fundamental part of running… Continue reading How competitor research will make your content better
