Shoes climbing three stairs
Tips and advice, Writing for Business

3 Steps to Great Content

It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content

Blogging

Hurdles to Blogging #14 – I don’t get why I need categories!

I am back with another addition to my Hurdles to Blogging series - find them, amongst others, in the Blogging Category section of my website. I am amazed at the amount of bloggers who don't take advantage of the function of categories. Firstly, let me assure you that categories are your best friend when it… Continue reading Hurdles to Blogging #14 – I don’t get why I need categories!

Social Media

Top tips for supporting small businesses on social media

I am really passionate about supporting local independent businesses. With the collapse of Thomas Cook here in the UK this week, and two businesses announcing they are to close in my own small village, it just reminds me how much local and high street shops need our support. It is up to businesses to adapt… Continue reading Top tips for supporting small businesses on social media

Tips and advice, Websites

It’s just a slider

I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider

Introductions, Writing for Business

100th blog post – why good copy still makes good business sense

I can't quite believe it but yes this is my 100th blog post?! I started blogging two years ago and absolutely love it. I find it fantastic for reflection, great for deepening my knowledge and, some days, it can be very cathartic. I wrote a couple of introductory posts and then my first 'proper' post… Continue reading 100th blog post – why good copy still makes good business sense