I don't often blow my own trumpet but I have been focussing on some new approaches to the newsletters and emails I send out for my clients via Mailchimp and I've become a little obsessed with seeing an improvement in the open rate! I have spent quite a bit of time simply looking at the… Continue reading 8 Email subject lines that work
Just about anything! It is not about what you say so much as deciding why you are going to say it. What is your purpose? Why are you going to start doing 'Live videos? Which sales target, marketing objective or goal are they going to help you reach? My first tip is not to worry… Continue reading What to say in a Live video?
If you don't have a website or are thinking about having your own redesigned, what do you need to consider? It is really important to do some research before you decide what you want and need. It's a bit like decorating a room - you need to do get some inspiration, look around at ideas,… Continue reading What makes a good website? 8 things to think about
We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging… Continue reading 5 steps to telling your story
I find the hardest thing to convey when discussing content is how important it is to say the most obvious things about your business and tell people why you are saying it. People forget that it is the basic details which are necessary to say loud and clear...and again and again! I am here to… Continue reading Say it loud and proud
Your website is your 'shop' - it is where you want clients to explore your business, to learn more about you and all that you have to offer. You don't want people to 'peer in the window' and then scarper! So, how do you keep people on your website for longer? Actual website design and… Continue reading Lower your bounce rate – keeping visitors on your website
I have to admit that I am failing miserably with my blogging over this last month! I talk a lot to my clients about having 'back up' blog post; about planning your time; scheduling writing time and about consistently publishing blogs with regularity. And what have I done? ...well, none of what I preach. I… Continue reading Failing miserably…but doing something about it