Copywriting : Editing : Strategy
It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content
If you don't have a website or are thinking about having your own redesigned, what do you need to consider? It is really important to do some research before you decide what you want and need. It's a bit like decorating a room - you need to do get some inspiration, look around at ideas,… Continue reading What makes a good website? 8 things to think about
We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging… Continue reading 5 steps to telling your story
I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider
It breaks my heart when I hear about the amount of people that are blogging but I don't know anything about it. I speak to small business owners and I hear about how they have been blogging for months, but even though I follow their social media accounts and subscribe to their email marketing...I still… Continue reading 3 Ways To Get Your Blog Noticed
I have to admit that I am failing miserably with my blogging over this last month! I talk a lot to my clients about having 'back up' blog post; about planning your time; scheduling writing time and about consistently publishing blogs with regularity. And what have I done? ...well, none of what I preach. I… Continue reading Failing miserably…but doing something about it
It’s my first blog for February and I thought this year I would try to ensure that I give you useful tips and information about the latest trends in content strategy and digital marketing at the beginning of each month. This month, I thought I would discuss the topic of SEO or 'Search Engine Optimisation'.… Continue reading SEO in 2019
