Tips and advice, Writing for Business

Content to Create during the Coronavirus Pandemic

If you're feeling anything like me, you probably feel at an utter loss as to what to write about and share at this difficult time. If you have a suitable product for home workers you may feel weird pushing it and capitalising on an awful situation and taking advantage of people during a challenge time.… Continue reading Content to Create during the Coronavirus Pandemic

Writing for Business

Take a step back from your content

I'm all about content. I love creating content. I love coming up with new ideas. I love the consistency you need to apply. However, sometimes, it is really important to take a step back and truly assess your output. I have written this short blog post to remind you to take time out and to… Continue reading Take a step back from your content

Blogging, Hurdles to Blogging

Hurdles to blogging #16 – Blogging means giving away too much for free

It is a common concern that small business owners think that when writing a blog, telling people about their work or products and, especially, services, they will risk sales. They worry that people will not need to buy from them, that they will give too much away for free or worse that competitors will copy… Continue reading Hurdles to blogging #16 – Blogging means giving away too much for free

Blogging, Writing for Business

Why is blogging good for business?

10 reasons why... I could have written a lot more than 10...but I've put in the ones I think are most important and will resonate with small business owners. Blogging is time consuming and it is a commitment, but really had a lot of advantages and can be a keystone of your digital marketing strategy...and… Continue reading Why is blogging good for business?

Blogging, Hurdles to Blogging

Hurdles to Blogging #15 – “I want to blog but never get round to it!”

I agonised for ages about the title of this hurdle...it is primarily about purpose. I speak to so many people who say that they would like to blog but it just never reaches the top of their 'To do list'...it is never a priority. You might find this a surprise, given what I do, but… Continue reading Hurdles to Blogging #15 – “I want to blog but never get round to it!”

Social Media

#Hashtags – where are you hanging out?

Who uses hashtags on a regular basis? I am going to focus on their use very generally across social media and give you a brief overview of how they work and how they can work harder for your business and social media copy. Don't forget about tags for your blog too...but I'll discuss that another… Continue reading #Hashtags – where are you hanging out?

Blogging

Some blog topic inspiration…

Hands up...who is struggling with their blog content? Who is struggling to come up with ideas? Who isn't sure what to write about next? Oh, it is one of the joys of the 'content treadmill'! However, the favourite bit of my job is coming up with ideas. I love inspiring people to get excited about… Continue reading Some blog topic inspiration…

Blogging, Tips and advice

Can reading other blogs makes you a better blogger?

There is a really short answer to this question - yes! Or the slightly longer answer - absolutely! I love to read (unsurprisingly!) and just like the oft repeated tips for becoming a better author, should you wish to write your own book, the best way to become a better writer is to read more.… Continue reading Can reading other blogs makes you a better blogger?

Blogging, Tips and advice

3 Ways To Get Your Blog Noticed

It breaks my heart when I hear about the amount of people that are blogging but I don't know anything about it. I speak to small business owners and I hear about how they have been blogging for months, but even though I follow their social media accounts and subscribe to their email marketing...I still… Continue reading 3 Ways To Get Your Blog Noticed

Blogging, Introductions

Failing miserably…but doing something about it

I have to admit that I am failing miserably with my blogging over this last month! I talk a lot to my clients about having 'back up' blog post; about planning your time; scheduling writing time and about consistently publishing blogs with regularity. And what have I done? ...well, none of what I preach. I… Continue reading Failing miserably…but doing something about it