Copywriting : Editing : Strategy
Now is a great time to make sure your website is up-to-date and refreshed ready for the start of a new year. Below I have updated a post from October 2017 to give you some 'quick wins' for not only refreshing your website but also making sure it is working hard for your business in… Continue reading Time for a website refresh
I am back again on the content treadmill, it always happens are we move swiftly towards the end of another quarter...and another year! In particular, I am starting to think about what might work in 2020. I am very lucky in that I am quite an ‘ideas person’. They might not always be good ideas!!!… Continue reading 2020 Monthly Content Plan
I agonised for ages about the title of this hurdle...it is primarily about purpose. I speak to so many people who say that they would like to blog but it just never reaches the top of their 'To do list'...it is never a priority. You might find this a surprise, given what I do, but… Continue reading Hurdles to Blogging #15 – “I want to blog but never get round to it!”
I don't often blow my own trumpet but I have been focussing on some new approaches to the newsletters and emails I send out for my clients via Mailchimp and I've become a little obsessed with seeing an improvement in the open rate! I have spent quite a bit of time simply looking at the… Continue reading 8 Email subject lines that work
A lovely client asked me why I bother advertising when I am so busy. She is also a sole trader and is really busy with plenty of clients. She keeps telling me that she doesn't have the time and, importantly, the inclination to create social media posts when she is: a) busy, b) doesn't need… Continue reading Too busy to do marketing
