Newsletters

8 Email subject lines that work

I don't often blow my own trumpet but I have been focussing on some new approaches to the newsletters and emails I send out for my clients via Mailchimp and I've become a little obsessed with seeing an improvement in the open rate! I have spent quite a bit of time simply looking at the… Continue reading 8 Email subject lines that work

Writing for Business

Too busy to do marketing

A lovely client asked me why I bother advertising when I am so busy. She is also a sole trader and is really busy with plenty of clients. She keeps telling me that she doesn't have the time and, importantly, the inclination to create social media posts when she is: a) busy, b) doesn't need… Continue reading Too busy to do marketing