Blogging, Tips and advice

How to update an old blog post

One of my suggestions for helping you to maintain a constant turnover of regular blogs is to look at updating an old blog. When you have been blogging for a couple of years or so, you can forget about all of the wonderful content you have just sat on your website waiting to be repurposed.… Continue reading How to update an old blog post

Websites

Time for a website refresh

Now is a great time to make sure your website is up-to-date and refreshed ready for the start of a new year. Below I have updated a post from October 2017 to give you some 'quick wins' for not only refreshing your website but also making sure it is working hard for your business in… Continue reading Time for a website refresh

Shoes climbing three stairs
Tips and advice, Writing for Business

3 Steps to Great Content

It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,… Continue reading 3 Steps to Great Content

Tips and advice, Websites

It’s just a slider

I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider

Tips and advice

5 Fabulous Rhetorical Devices

I mentioned in one of my Facebook Lives a few weeka ago that using a ‘tricolon’ is a great ‘rhetorical device’. After a couple of question about what this meant and also some positive feedback on the power of devices like this, I thought I would discuss some other great rhetorical device to help give… Continue reading 5 Fabulous Rhetorical Devices

Tips and advice

Finding motivation – let me motivate you!

Some days you just don't feel it! I get it! Creating content for your business is exhausting. You have to not only come up with ideas, physically create the posts, blogs, emails, website updates, etc, etc, but you also need to do it all with the motivation and drive to present the best version of… Continue reading Finding motivation – let me motivate you!

Introductions, Writing for Business

100th blog post – why good copy still makes good business sense

I can't quite believe it but yes this is my 100th blog post?! I started blogging two years ago and absolutely love it. I find it fantastic for reflection, great for deepening my knowledge and, some days, it can be very cathartic. I wrote a couple of introductory posts and then my first 'proper' post… Continue reading 100th blog post – why good copy still makes good business sense