Tips and advice, Writing for Business

Turning content marketing into sales leads

“I create loads of marketing content and post on social media all of the time, but I’m not getting any sales!!!” I hear this a lot! Now, I truly believe in the power of content marketing (obvs!) and using the consistency-visibility-engagement-leads model that I developed…however, there is a difference between marketing and sales and you… Continue reading Turning content marketing into sales leads

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5 SEO Content Trends for 2020

Search Engine Optimisation (SEO) is like a game where Google keeps changing the rules whilst the rest of us try to work out what they are! From my understanding, there are four main factors which affect your ranking in a Google search, these include: Search data – the prominence and usage of keywords throughout your… Continue reading 5 SEO Content Trends for 2020