Tips and advice

Creating Content with your Kids

If you have children at home with you, you may feel you have hardly any time to create content, whether it is a blog post or just a few social media posts. Have you considered getting them involved with helping you to create content? If you have teenagers in the house then you have a… Continue reading Creating Content with your Kids

Tips and advice, Writing for Business

Content to Create during the Coronavirus Pandemic

If you're feeling anything like me, you probably feel at an utter loss as to what to write about and share at this difficult time. If you have a suitable product for home workers you may feel weird pushing it and capitalising on an awful situation and taking advantage of people during a challenge time.… Continue reading Content to Create during the Coronavirus Pandemic

Tips and advice, Writing for Business

5,4,3,2,1…Using Content to Launch

Whether it is a new blog, service, product, package, newsletter, location, opening hours...I could go on...you need to create a powerful content plan to 'launch', whatever is new with your business. I see too many small businesses offering something really new and exciting, but there is no build up - it just suddenly appears on… Continue reading 5,4,3,2,1…Using Content to Launch

Websites

Time for a website refresh

Now is a great time to make sure your website is up-to-date and refreshed ready for the start of a new year. Below I have updated a post from October 2017 to give you some 'quick wins' for not only refreshing your website but also making sure it is working hard for your business in… Continue reading Time for a website refresh

Websites

What makes a good website? 8 things to think about

If you don't have a website or are thinking about having your own redesigned, what do you need to consider? It is really important to do some research before you decide what you want and need. It's a bit like decorating a room - you need to do get some inspiration, look around at ideas,… Continue reading What makes a good website? 8 things to think about

Tips and advice, Websites

It’s just a slider

I am going to keep this blog post short and sweet this week as the whole point of slider text is to grab people's attention and to get them to delve further into your website. Just to clarify, many websites, on the homepage, have a series of banner images or photos which either change automatically… Continue reading It’s just a slider

Blogging, Hurdles to Blogging

Hurdles to Blogging #13 – I have no idea when to publish my blogs?!

It is easy to get totally obsessed with 'optimum' time when it comes to publishing anything...and, in particular, anything digital, including social media posts and sending out marketing emails. Do not let the thought of this put you off blogging, however! There is tons of research of the perfect time to post, but at the… Continue reading Hurdles to Blogging #13 – I have no idea when to publish my blogs?!

Tips and advice, Writing for Business

5 Top Tips for Writing Engaging Content

This post was inspired by daughter. Tip 4 is actually her very own recommendation for you! I know how difficult it is to write content regularly and then you have the added pressure that it needs to be appear fresh and engaging too. So, as it is January and Blue Monday approaches (!), I thought… Continue reading 5 Top Tips for Writing Engaging Content

Tips and advice, Writing for Business

Marketing Tactics for 2019

A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading Marketing Tactics for 2019