Copywriting : Editing : Strategy
It is a common concern that small business owners think that when writing a blog, telling people about their work or products and, especially, services, they will risk sales. They worry that people will not need to buy from them, that they will give too much away for free or worse that competitors will copy… Continue reading Hurdles to blogging #16 – Blogging means giving away too much for free
I agonised for ages about the title of this hurdle...it is primarily about purpose. I speak to so many people who say that they would like to blog but it just never reaches the top of their 'To do list'...it is never a priority. You might find this a surprise, given what I do, but… Continue reading Hurdles to Blogging #15 – “I want to blog but never get round to it!”
Hands up...who is struggling with their blog content? Who is struggling to come up with ideas? Who isn't sure what to write about next? Oh, it is one of the joys of the 'content treadmill'! However, the favourite bit of my job is coming up with ideas. I love inspiring people to get excited about… Continue reading Some blog topic inspiration…
I was watching children’s TV show the other day, with my son, and the episode of the programme we were watching was entitled ‘self-respect’. First of all, I thought it sounded a little harsh telling kids to 'have self-respect!', but I soon realised that it was actually talking about teaching children to have ‘respect for… Continue reading Have some self-respect! – A blogger’s golden rule
