Blogging, Hurdles to Blogging

Hurdles to blogging #16 – Blogging means giving away too much for free

It is a common concern that small business owners think that when writing a blog, telling people about their work or products and, especially, services, they will risk sales. They worry that people will not need to buy from them, that they will give too much away for free or worse that competitors will copy… Continue reading Hurdles to blogging #16 – Blogging means giving away too much for free

Tips and advice, Writing for Business

5,4,3,2,1…Using Content to Launch

Whether it is a new blog, service, product, package, newsletter, location, opening hours...I could go on...you need to create a powerful content plan to 'launch', whatever is new with your business. I see too many small businesses offering something really new and exciting, but there is no build up - it just suddenly appears on… Continue reading 5,4,3,2,1…Using Content to Launch

Blogging, Writing for Business

Why is blogging good for business?

10 reasons why... I could have written a lot more than 10...but I've put in the ones I think are most important and will resonate with small business owners. Blogging is time consuming and it is a commitment, but really had a lot of advantages and can be a keystone of your digital marketing strategy...and… Continue reading Why is blogging good for business?

Blogging, Tips and advice

Hurdles to blogging – #2 I have no time to blog, Kate!

“I have no time to blog!!!” – I hear this a lot! It is often preceded by “I would love to blog but…”. I completely get it. Owning a small business is time-consuming as it is. But I also know that marketing your business, offering updates on your webpage and social media channels and remaining… Continue reading Hurdles to blogging – #2 I have no time to blog, Kate!