Copywriting : Editing : Strategy
I know blogging can seem daunting, especially to those of you who aren't big fans of writing. I think it is a very personal process in many ways. However, I have put together some guidance. See them as stepping stones only...and once you have more experience you will find your own smooth path. Step 1:… Continue reading Step-by-step guide to blogging
When I mention a figure like ‘1000 words’ a lot of people start to freak out about writing that much. They are particularly worried about not having enough to say on a certain subject and therefore not offering enough depth to illustrate expertise and knowledge. My advice – start broad and then go deep! Using… Continue reading Hurdles to blogging – #12 I can’t write in enough depth
One of the main reasons people search online is to solve a problem, perhaps finding a solution to a dilemma or simply trying to answer a 'burning' question. Therefore, one main goal of your blog should be to 'solve' your clients' problems or 'answer' their question. With the development of voice activated technology, the use… Continue reading Solving your reader’s problem
I was watching children’s TV show the other day, with my son, and the episode of the programme we were watching was entitled ‘self-respect’. First of all, I thought it sounded a little harsh telling kids to 'have self-respect!', but I soon realised that it was actually talking about teaching children to have ‘respect for… Continue reading Have some self-respect! – A blogger’s golden rule
It is funny how a word can evoke such strong emotions. “Blogging” seems to be one of them! I meet quite a few business owners who understand the advantages of blogging for SEO purposes, for sharing knowledge and for explaining their business better…but just can’t stand the term ‘blog’! However, there is no need to… Continue reading Writing a News Style Blog
I think having categories are really important for business blogs. The date is all well and good, as is a list of the latest posts, but people want to know what you have been talking about and what your areas of expertise are, once you have been blogging for a little while. The quickest way… Continue reading Blog Categories
Welcome to the 11th addition to my ‘Hurdles to Blogging’ series. You can catch up with the other 10 in my summary post and see which ones interest you. A lot of my clients worry about ‘giving away’ too much. This could be giving away too much free content or revealing some aspect of their… Continue reading Hurdles to blogging – #11 What if I reveal too much?
There are lots of things to consider when you are writing a blog. Alongside regularity, categories and style, you also need to think about types of blog posts you will include. You may decide to stick to just one type; you may pick a few, or you may mix it up and use lots! Whatever… Continue reading Writing a diary blog post
As I hope some of you may know, I have been writing a ‘Hurdles to blogging’ series, trying to help address some of the main concerns people may have when deciding to start a blog. Recently, I published the 10th addition to the series of posts, and so I thought I would put together a… Continue reading 10 Hurdles to Blogging…solved
It can be difficult coming up with content for a blog on a regular basis…so have you considered getting someone else to write it for you? A guest interview may sound terrifying, but it really doesn’t have to be and the contents can be really interesting and informative for your readers. Just to clarify, I… Continue reading Do a guest interview on your blog
