Copywriting : Editing : Strategy
I have had a great response to a couple of social media posts and my last blog post which focussed on being happy and loving what you do! Therefore, in this post, I want to encourage you to not only DO exactly that, but also share what you love doing via a blog! Write about what… Continue reading Share your passion – write a blog
It is easy to get totally obsessed with 'optimum' time when it comes to publishing anything...and, in particular, anything digital, including social media posts and sending out marketing emails. Do not let the thought of this put you off blogging, however! There is tons of research of the perfect time to post, but at the… Continue reading Hurdles to Blogging #13 – I have no idea when to publish my blogs?!
Ever thought of getting someone to write you a guest blog post? It may seem a lot of effort. You may not know where to start. However, getting someone to write a blog post for your blog can save you time (because you don’t have to write something!) and can also really enrich your offering.… Continue reading Guest Blogs – Don’t write it all yourself!
I am in the middle of a 'heaven and hell' week! I am in my local pantomime production and I love it...it is so much fun being on stage, but it is also busy and crazy organising life and work around being out every night. I had a message, just last week, from a friend… Continue reading Finding the time to blog
I know blogging can seem daunting, especially to those of you who aren't big fans of writing. I think it is a very personal process in many ways. However, I have put together some guidance. See them as stepping stones only...and once you have more experience you will find your own smooth path. Step 1:… Continue reading Step-by-step guide to blogging
When I mention a figure like ‘1000 words’ a lot of people start to freak out about writing that much. They are particularly worried about not having enough to say on a certain subject and therefore not offering enough depth to illustrate expertise and knowledge. My advice – start broad and then go deep! Using… Continue reading Hurdles to blogging – #12 I can’t write in enough depth
One of the main reasons people search online is to solve a problem, perhaps finding a solution to a dilemma or simply trying to answer a 'burning' question. Therefore, one main goal of your blog should be to 'solve' your clients' problems or 'answer' their question. With the development of voice activated technology, the use… Continue reading Solving your reader’s problem
I was watching children’s TV show the other day, with my son, and the episode of the programme we were watching was entitled ‘self-respect’. First of all, I thought it sounded a little harsh telling kids to 'have self-respect!', but I soon realised that it was actually talking about teaching children to have ‘respect for… Continue reading Have some self-respect! – A blogger’s golden rule
It is funny how a word can evoke such strong emotions. “Blogging” seems to be one of them! I meet quite a few business owners who understand the advantages of blogging for SEO purposes, for sharing knowledge and for explaining their business better…but just can’t stand the term ‘blog’! However, there is no need to… Continue reading Writing a News Style Blog
I think having categories are really important for business blogs. The date is all well and good, as is a list of the latest posts, but people want to know what you have been talking about and what your areas of expertise are, once you have been blogging for a little while. The quickest way… Continue reading Blog Categories
