on <\/em>your business rather than in it…becomes a chore. Sadly, there is often a cumulative effect of leaving your content creation to the last minute (so you put out any old thing, regardless of quality, whether its on brand…or even makes sense!). You also become sporadic and inconsistent with your marketing, which leaves your audience and ultimately your ideal client confused.<\/p>\n\n\n\nYour audience can tell when content is created “under duress”<\/h3>\n\n\n\n
Talking of your audience…they are smart. We are all very very experienced content consumers now. We can see through inauthentic posts. We are getting better at sifting out spams and scams. We see so much ‘traffic’ in so many forms that ‘any old thing’ won’t catch our eye any longer. <\/p>\n\n\n\n
When you don’t enjoy creating content, it shows through in the posts you create. Even if you outsource, if you are not excited about the marketing you want to do, the ways it’s done, the grand plan even…it will show. <\/p>\n\n\n\n
Be respectful of this. Show your clients that when you ‘turn up’ that you are there with purpose. Show up as the best version of you and your business.<\/p>\n\n\n\n
Your content affects your sales<\/h3>\n\n\n\n
The cumulative affect of the previous three items in this list is that when you don’t enjoy your marketing and it becomes boring, poor quality and inconsistent is that it can affect your sales. <\/p>\n\n\n\n
Depending on how much you rely on mass marketing – especially social media and general emails – then when this happens, you won’t see the engagement and leads, that can help bring in sales. <\/p>\n\n\n\n
Yes reputation, repeat customers and being a bit visible will get you so far…but add in great content that informs, educates, entertains and buzzes with your personality and oozes enjoyment is going to work so much better<\/p>\n\n\n\n
You outsource the wrong thing<\/h3>\n\n\n\n
This may surprise you as my final ‘consequence’….surely if you don’t enjoy creating content then outsourcing it is the best thing you could do? …right?!<\/p>\n\n\n\n
However, what if it isn’t that you don’t enjoy creating content…it’s that you don’t enjoy not having the time and energy to do it well? Creating content is a creative process – you do need space, and planning and to be in the mood! <\/p>\n\n\n\n
So before you pass it on to someone else, what about considering if there are other things that you can outsource to allow you to have the time and get the enjoyment back?<\/p>\n\n\n\n
I know small business owners who outsource their social media or all of their marketing but are then disappointed by the lack of authenticity their content now has…or frustrated that they still have to ‘create’ items, not freeing up the time they expected. <\/p>\n\n\n\n
So, step back and look at your business overall. If you once loved creating content when you had the time and energy…then get that buzz back. <\/p>\n\n\n\n
Get back on the content trampoline (that I<\/em> adore and no-one is taking away from me!!!) and outsource something else instead….accounting, admin, even workload (get an employee!). <\/p>\n\n\n\nMy dream is to run a business where all I do all day is market it! Attending expos, shows, doing videos, writing blogs…all about my business…whilst other people actually run it. Sounds awesome, right?!<\/p>\n\n\n\n
Get your content creation mojo back<\/h2>\n\n\n\nFrom Marketing Mayhem to Marketing Magic – the Content Club Summer Challenge<\/h3>\n\n\n\n
When you are busy and stressed, it is so hard to make time for content creation. Importantly, you need to find your motivating factors again. You need to identify what you can do that you both enjoy AND is effective for drawing engagement, leads and sales. <\/p>\n\n\n\n
Join my FIRST EVER 4-day challenge and I’ll give you the space to reflect and work on this, through a series of 4 simple-to-complete tasks. <\/strong>It’s completely free to join in. So, what are you waiting for?<\/p>\n\n\n\n