{"id":9447,"date":"2022-12-15T16:37:52","date_gmt":"2022-12-15T16:37:52","guid":{"rendered":"https:\/\/thecontentconsultancy.com\/?p=9447"},"modified":"2023-06-12T12:17:40","modified_gmt":"2023-06-12T12:17:40","slug":"5-business-benefits-of-having-a-content-plan","status":"publish","type":"post","link":"https:\/\/thecontentconsultancy.com\/5-business-benefits-of-having-a-content-plan\/","title":{"rendered":"5 business benefits of having a content plan"},"content":{"rendered":"\n

When there are hundreds of things to do, making time for planning can seem impossible and difficult to justify. However, when you plan it really does bring long-term benefits. A few hours now could make a real difference to your business, this year.<\/p>\n\n\n\n

Let me paint you a picture of a prosperous and exciting future, thanks to life with a content plan!<\/p>\n\n\n\n

When you have a content plan, your marketing will:<\/h2>\n\n\n\n

1 Help you reach your business and sales goals<\/h3>\n\n\n\n

Many business owners will plan their year…will set goals. However, not many sit down and work out how this should directly influence their marketing and the content created to make this effective and bring their goals to fruition…but they should go side-by-side. This is being strategic! <\/p>\n\n\n\n

Consider your different marketing tactics and types of content in light of your goals and align what you plan to do in your marketing with the steps you need to take to achieve your goals and sales targets.<\/p>\n\n\n\n

For example, if you have set a goal of selling X number of a products in Q1, putting up a social media post once in a while to advertise it is not going to get you there. However, having a plan in place to attract and engage with the right audience and ideal buyers of that product, followed by ways to nurture those who are interested, as well as having content that directly sells to those who are willing to buy, will have more of an impact overall. <\/p>\n\n\n\n

2. Be more consistent, engaging and effective<\/h3>\n\n\n\n

When you try to wing it, it is likely that you have peaks and trough of content creation and marketing activity. Now, I am all for batch creating content, but the scheduling, publishing and sharing of it should be consistent. <\/p>\n\n\n\n

Consistency is key to visibility and familiarity, which should lead to more engagement and warm leads. <\/p>\n\n\n\n

If you are inconsistent or sporadic, your audience can soon become ‘uneasy’. So, keep them interested and give them a reason to continue to follow, as well as to buy from you. <\/p>\n\n\n\n

In terms of keeping your audience interested, a plan can also help you to come up with a number of ideas so that you can offer varied and interesting content month-on-month, rather than reverting to the same thing again and again, which can quickly get boring to an audience with an ever-diminishing attention span<\/p>\n\n\n\n

3. Will take up less headspace<\/h3>\n\n\n\n

I know you think making time for a plan (and perhaps a bit of reflection on last year’s marketing and content) is something you can’t afford to do right now…but be honest…how much headspace has coming up with marketing ideas taken up for you this year, without a plan? <\/p>\n\n\n\n

When you have a plan, you only have to do the ‘big thinking’ once. You know what you want to achieve and what is going to help you get there. <\/p>\n\n\n\n

4. Be quicker to outsource <\/h3>\n\n\n\n

Talking of time and headspace, do you dream about outsourcing your marketing or elements of it? It will be so much easier to do if you have an overall plan. Why?<\/p>\n\n\n\n