# The Content Consultancy - Website: https://thecontentconsultancy.com/ --- ## Pages - [Home](https://thecontentconsultancy.com/): Engage your audience and make your content work hard for your business with help from The Content Consultancy. - [2023 Mental Health and Small Business One Day Conference - Panellists and Exhibitors](https://thecontentconsultancy.com/mental-health-small-business/2023-panellists-and-exhibitors/): Meet the Mental Health and Small Business One Day Conference panellists and exhibitors, there to support and inform you. - [2024 Mental Health and Small Business One Day Conference - Panellists and Exhibitors](https://thecontentconsultancy.com/mental-health-small-business/panellists-and-exhibitors-2024/): Meet the Mental Health and Small Business One Day Conference panellists and exhibitors, there to support and inform you. - [About Kate](https://thecontentconsultancy.com/about-kate/): Kate Llewellyn is an experienced copywriter and content consultant, running The Content Club to help other small business owners. - [Blog](https://thecontentconsultancy.com/blog/) - [Blog Writing](https://thecontentconsultancy.com/content-creation/blog-writing/): Get support with your blog writing - training, editing and copywriting services to ensure blogging is a breeze for your business. - [Blogging Basics](https://thecontentconsultancy.com/blogging-basics/): Learn how to write a blog - [Checkout-Result](https://thecontentconsultancy.com/stripe-checkout-result/) - [Content Clarity](https://thecontentconsultancy.com/content-clarity/): Join my 6-week accelerator programme that helps you to clarify what marketing you want to do and focus on content that makes you feel confident - [Content Clarity Intensive 1:1](https://thecontentconsultancy.com/content-workshops/content-clarity-intensive/): Join me for a Content Clarity Intensive 1:1 VIP session. It's a chance to work one-to-one to help you identify barriers and put together a comprehensive content strategy. - [Content Club Products](https://thecontentconsultancy.com/products/): Browse a selection of print and PDF products from The Content Club that will support your content creation and marketing - [Content Club Webinars](https://thecontentconsultancy.com/webinars/): Make marketing for your small business much simpler by assessing what you enjoy and what is effective. Download your free guide - [Content Club Workshops](https://thecontentconsultancy.com/content-workshops/): with The Content Confidence Coach Explore the trainings, courses and workshops on offer with The Content Consultancy For future dates or other enquiries, please email kate@thecontentconsultancy.com - [Content Confidence](https://thecontentconsultancy.com/content-confidence/): Explore my range of Content Confidence coaching programmes and services. It's time to feel confident in the content creation for your small business. - [Content Confidence Audio Series](https://thecontentconsultancy.com/content-confidence-audio/): Want to boost your content confidence? Sign up now and receive a daily 5-minute audio, for 4 days of reflection and reassurance. - [Content Confidence Kickstart](https://thecontentconsultancy.com/content-confidence-kickstart/): Join my new Content Confidence Mastermind - a group programme that helps you to discover how you can market and create content your way - [Content Confidence Reset](https://thecontentconsultancy.com/content-confidence-reset/): Ready to reset? Let's figure out what is knocking your content confidence with this free 5 day challenge. Sign up today. - [Content Confidence Reset - CLOSED](https://thecontentconsultancy.com/content-confidence-reset-closed/): The doors to the reset are now closed. But I have the great Content Confidence Audios for your instead. Take a listen. - [Content Confidence Reset VIP](https://thecontentconsultancy.com/content-confidence-reset/content-confidence-reset-vip/): Thanks for signing up to reset ...would you like a little extra support? Then come and join the VIP WhatsApp group today. - [Content Conviction Code](https://thecontentconsultancy.com/content-conviction-code/): Download your 3-minute Content Conviction Code and discover what a 3-minute protocol can do to boost your confidence and consistency. - [Content Creation and Content Writing](https://thecontentconsultancy.com/content-creation/): Website Copywriting Many people pay to have their website professionally 'designed', but then waste their money by not having their copy professionally written. Don't make that mistake. Stop procrastinating over... - [Content Ideas and Consistent Marketing - REPLAY](https://thecontentconsultancy.com/content-ideas/): Never run out of content ideas by focussing on one theme to help you create new content, but also repurpose and reuse what you have. - [Content Planner](https://thecontentconsultancy.com/content-planner/): Buy a specialist content planner, created to help small business owners remain consistent and increase visibility. - [Content Strategy Day](https://thecontentconsultancy.com/content-workshops/content-strategy-day/): Join me for an in-person Content Strategy Day workshop. Build your marketing plans on the strongest foundations for your small business. - [Cookie Notice](https://thecontentconsultancy.com/cookie-notice/): Cookie Notice https://thecontentconsultancy.com/ is a website provided and controlled by me, Kate Llewellyn, trading as The Content Consultancy. I am also the controller of the personal data obtained via that... - [Digital Marketing Jargon Buster](https://thecontentconsultancy.com/digital-marketing-jargon-buster/): Download your free digital marketing jargon buster today with easy to understand definition of over 100 terms. - [Email Marketing](https://thecontentconsultancy.com/content-creation/email-marketing/): Connect with your subscribers and make the content of their inbox more exciting with vibrant and engaging emails and marketing newsletters. - [FAQs](https://thecontentconsultancy.com/faqs/): Explore the FAQs about The Content Consultancy and content marketing services - get in touch to ask any further questions. - [Let's Chat](https://thecontentconsultancy.com/contact-kate-llewellyn/): Writing the best copy and engaging content relies on me getting to know you. Contact me or book a discovery call today. - [Links](https://thecontentconsultancy.com/useful-links/): Find a series of useful links related to interesting and informative content and specific pages for The Content Consultancy. - [Lunch 'n' Learn - What to post on social media?](https://thecontentconsultancy.com/content-workshops/social-media/): Join me for an in-person interactive workshop as I answer the question every small business owner has to ask at some point "What to post on social media?" - [Masterclass: Content That Converts](https://thecontentconsultancy.com/content-that-converts-masterclass/): Ready to reset? Let's figure out what is knocking your content confidence with this free 5 day challenge. Sign up today. - [Mental Health and Small Business](https://thecontentconsultancy.com/mental-health-small-business/): Join our Mental Health and Small Business One Day Conference on Monday 13th October at Test Valley Golf Club, nr Overton. - [Mental Health and Small Business - Resources](https://thecontentconsultancy.com/mental-health-small-business/mhsb-resources/): Meet the Mental Health and Small Business One Day Conference panellists and exhibitors, there to support and inform you. - [Mental Health and Small Business One Day Conference - Panellists and Exhibitors](https://thecontentconsultancy.com/mental-health-small-business/panellists-and-exhibitors/): Meet the Mental Health and Small Business One Day Conference panellists and exhibitors, there to support and inform you. - [NO 2023 Mental Health and Small Business](https://thecontentconsultancy.com/mental-health-small-business-2023/): Join our Mental Health and Small Business One Day Conference on Monday 9th October at Sandford Springs, RG26 5RT. Get supported and connect. - [NO 2024 Mental Health and Small Business](https://thecontentconsultancy.com/mental-health-small-business-2024/): Join our Mental Health and Small Business One Day Conference on Monday 9th October at Sandford Springs, RG26 5RT. Get supported and connect. - [Online - What to post workshop](https://thecontentconsultancy.com/content-workshops/what-to-post-on-social-media/): Join me for an online workshop all about what to post on social media. Get loads of ideas and, importantly, decide on a clear purpose. - [Planning for Marketing Success Webinar - REPLAY](https://thecontentconsultancy.com/planning-for-marketing-success/): Never run out of content ideas by focussing on one theme to help you create new content, but also repurpose and reuse what you have. - [Planning with purpose - REPLAY](https://thecontentconsultancy.com/planning-with-purpose/): Replay of the Planning with Purpose: The Secret Ingredient to Content Confidence Workshop from November 2025 - [Product Terms and Conditions](https://thecontentconsultancy.com/terms-and-conditions-products/): Website Product Purchases - Terms & Conditions Jump to Membership and Workshop T&Cs >>>     Terms and Conditions   - [Quarterly Content Planning Session](https://thecontentconsultancy.com/quarterly-content-planning-session/): Join The Content Club's Quarterly Content Planning Co-Working Session - and together we will plan your marketing for the next 3 months. - [Terms and Conditions](https://thecontentconsultancy.com/terms-and-conditions/): the "ESC", "I" and "me" refers to Kate Llewellyn, Editorial Services Consultant for The Content Consultancy The "Client" or "you" shall be any person, or company who enters into a... - [The Confident Content Creators Club](https://thecontentconsultancy.com/the-content-club/): Join The Confident Content Creators Club from The Content Consultancy. It's time for strategy and conviction to drive your business' content. - [The Connected Content Strategy - MASTERCLASS REPLAY](https://thecontentconsultancy.com/connected-content-strategy-masterclass/): Unlock the secrets to a more powerful and practical content strategy with Kate Llewellyn from The Content Consultancy. - [Website Copywriting](https://thecontentconsultancy.com/content-creation/website-copywriting/): Confused by SEO? Procrastinating over your website copy? Get optimised copy for an engaging user experience that shows off the best of your business. - [What to post on social media - Replay](https://thecontentconsultancy.com/social-media-content-purposes-replay/): Make marketing for your small business much simpler by assessing what you enjoy and what is effective. Download your free guide - [Why start a blog for your small business? - REPLAY](https://thecontentconsultancy.com/why-start-a-blog-for-your-small-business/): Make marketing for your small business much simpler by assessing what you enjoy and what is effective. Download your free guide - [Workshop Terms and Conditions](https://thecontentconsultancy.com/workshop-terms-and-conditions/): Content Club Membership and Course Terms & Conditions Content Club Terms and Conditions What follows is an explanation of the terms and conditions of club membership.  It represents a legally... - [Your Content Foundation](https://thecontentconsultancy.com/content-workshops/your-content-foundation/): Join me for a new 90 minute workshop where we set your minimum content commitment and create a monthly template plan - your content foundation - [Your Summer Sort Out](https://thecontentconsultancy.com/content-workshops/your-summer-sort-out/): Get your business sorted and shiny for September! A 4-week, bite-sized summer marketing reset for busy business owners. Refresh your socials, website & email for just £27. ## Topics - [Blogging](https://thecontentconsultancy.com/category/blogging/) - [Content Marketing Ideas](https://thecontentconsultancy.com/category/content-marketing/) - [Content Planning and Strategy](https://thecontentconsultancy.com/category/content-planning-strategy/) - [Content Writing Tips](https://thecontentconsultancy.com/category/content-writing-tips-and-advice/) - [Email Marketing](https://thecontentconsultancy.com/category/email-marketing/) - [Small Business Marketing Support](https://thecontentconsultancy.com/category/small-business-marketing-support/) - [Social Media](https://thecontentconsultancy.com/category/social-media/) - [Websites](https://thecontentconsultancy.com/category/websites/) ## Optional - [The Customer Avatar Myth](https://thecontentconsultancy.com/the-customer-avatar-myth/): This is a totally controversial one, but I have to be honest and admit that I have always found it quite difficult to write for 'a customer avatar'. I feel... - [How does content marketing work?](https://thecontentconsultancy.com/how-does-content-marketing-work/): I bet you do a lot of ‘content marketing’ – you probably post regularly on social media. You may have recently written your website. You might even have a blog.... - [Social media and shouting into the void](https://thecontentconsultancy.com/social-media-and-shouting-in-to-the-void/): One of the biggest complaints I hear about regarding social media is people say they feel like they're shouting into the void. I know what they mean. It can feel... - [5 copywriting tips for websites](https://thecontentconsultancy.com/website-copywriting-tips/): Writing the content for websites can be difficult. You must present all of the information succinctly, keep it up-to-date and follow best practice for SEO and AI search. Overwhelmed? Here... - [Content confidence and the power of planning](https://thecontentconsultancy.com/content-confidence-and-the-power-of-planning/): Feeling overwhelmed by content creation? Discover the secret to content confidence and attracting more clients - a simple planning strategy. - [Why social media is the first step](https://thecontentconsultancy.com/why-social-media-is-the-first-step/): ...not the final destination for your ideal clients. It's time to get strategic and to nurture your ideal clients through other marketing activities for quicker conversion. - [Why small business marketing can fail...](https://thecontentconsultancy.com/why-small-business-marketing-can-fail/): It's time to stop posting and praying and start using a content strategy that attracts your ideal clients consistently using great content. - [How to plan your monthly email marketing](https://thecontentconsultancy.com/how-to-plan-your-monthly-email-marketing/): Your email subscribers are precious - [The magic formula of marketing](https://thecontentconsultancy.com/the-magic-formula-of-marketing/): I totally appreciate that everyone wants selling and making money to feel easier at the moment. There is a lethargy amongst small business owners that is palpable. So, whilst it's... - [Why are you creating that content?](https://thecontentconsultancy.com/why-are-you-creating-that-content/): If you can't articulate 'why' you are creating content and exactly what you want it to achieve for your business, then expect motivation to lessen and success to be difficult. - [FAQs about The Confident Content Creators Club](https://thecontentconsultancy.com/faq-the-content-club/): Join The Content Club for £20 per month and get guidance, resources and online support with all areas of digital marketing and content. - [3 Proper Practical Marketing Tips](https://thecontentconsultancy.com/3-proper-practical-marketing-tips/): My reason for being is to making marketing easier. A lot of that comes from offering practical marketing tips. These are tips that you can implement in your business ideally... - [Be more reflective - evaluating your content and marketing](https://thecontentconsultancy.com/be-more-reflective/): Simple to follow cycle for reflecting on the quality of your content - [8 email subject lines that work](https://thecontentconsultancy.com/8-newsletter-subject-lines-that-work/): Email subject lines are the shortest piece of content you probably need to create!!! Yet, you are certainly not alone if you find them really difficult. They are easy to... - [Email analytics - stop missing important leads](https://thecontentconsultancy.com/email-analytics/): There is so much more to email analytics that just numbers. Stop missing important leads and interesting information that can help your business. - [Which type of content marketing is best?](https://thecontentconsultancy.com/which-type-of-content-marketing-is-best/): Which type of content marketing is best? The answer is simple! The content marketing that best suits you, your business and your ideal client. - [September stress and 5 quick wins to keep you sane](https://thecontentconsultancy.com/september-stress-and-5-quick-wins-to-keep-you-sane/): At this time of year, it is totally natural to feel some ‘September stress’. Everything I see on social media seems to suggest that EVERYONE is so ‘on it’ and... - [Lower your bounce rate - keeping visitors on your website](https://thecontentconsultancy.com/low-bounce-rate/): Your website is your 'shop' - it is where you want clients to explore your business, to learn more about you and all that you have to offer. You don't... - [Take a step back from your content](https://thecontentconsultancy.com/take-a-step-back-from-your-content/): I'm all about content. I love creating content. I love coming up with new ideas. I love the consistency you need to apply. However, sometimes, it is really important to... - [#Hashtags - where are you hanging out?](https://thecontentconsultancy.com/hashtags/): Who uses hashtags on a regular basis? I am going to focus on their use very generally across social media and give you a brief overview of how they work... - [Summer Sort Out of your LinkedIn Profile](https://thecontentconsultancy.com/update-your-linkedin-profile/): I have been dealing a lot with LinkedIn recently, helping people with their introductions/summary paragraphs and also creating a new company pages. I also need to update my own LinkedIn... - [8 content creation ideas for crazy times](https://thecontentconsultancy.com/quick-content-ideas-for-crazy-times/): There are times when life goes a bit crazy busy and content creation is the last thing on your mind. Hopefully, it is a good reason like having lots of... - [5 Proofreading Methods](https://thecontentconsultancy.com/5-proofreading-methods/): Proofreading your own work is really difficult. Trust me...I know! There is nothing worse than when an 'editor', 'proofreader' or 'content consultant' gets picked up for making a mistake in... - [Your LinkedIn Profile and Summary](https://thecontentconsultancy.com/your-linkedin-summary/): I often get asked for advice about writing good LinkedIn profiles and, specifically, summaries or the About section. I think LinkedIn is my favourite social media platform, as a business... - [5 Website Quick Wins](https://thecontentconsultancy.com/website-quick-wins/): When was the last time you updated your website? ...showed it some love? It might look pretty, but if it is just sat there gathering the proverbial dust, it is... - [Social media content with purpose](https://thecontentconsultancy.com/social-media-content-with-purpose/): Create social media post with purpose - this makes the content more focussed and your intention is often clearer to your audience too. - [How competitor research will make your content better](https://thecontentconsultancy.com/competitors-to-make-your-content-better/): So often I hear that people think competitor research is about ‘spying’ and ‘stealing ideas’ but it really isn’t. It is about research, analysis and then developing your own ideas.... - [Top tips when writing for business](https://thecontentconsultancy.com/top-tips-for-writing-for-business/): 5 things to evaluate when you are writing for business that will ensure your words resonate and you get the desired effect. - [Benefits of content planning](https://thecontentconsultancy.com/benefits-of-content-planning/): Content planning helps you to create content that works hard for your business - read about 5 of its benefits that you can take advantage of. - [Writing about your services](https://thecontentconsultancy.com/writing-about-your-services/): I know that writing about your services and what you offer can sometimes be as difficult as writing about yourself. You know your skills inside and out. You know how... - [What does your font choice say about your content?](https://thecontentconsultancy.com/what-does-your-font-choice-say-about-your-content/): I am all about encouraging you to write well-crafted copy, however have you thought about how what your write is affected by the font that you choose to present it... - [Mastering consistent content creation](https://thecontentconsultancy.com/mastering-consistent-content-creation/): How do we master the ability to do consistent content creation for our small businesses, without stress or burnout? I have some ideas... - [Turning content marketing into sales leads](https://thecontentconsultancy.com/content-marketing-sales-leads/): “I create loads of marketing content and post on social media all of the time, but I’m not getting any sales!!!” - let's change that! - [Set website goals](https://thecontentconsultancy.com/set-website-goals/): Planning your website, what to have on it and what it will do for your small business can be hard to choose...start with some website goals. - [Finding the time to blog](https://thecontentconsultancy.com/finding-the-time/): How do you find the time to blog when you are really busy? Let me give you some guidance to help you commit and post regularly. - [Get yourself on Google](https://thecontentconsultancy.com/get-yourself-on-google/): Get yourself on Google Maps and optimise your Business Profile, ready to show up in the search results and attract local customers. - [Marketing myths - debunked for small business owners](https://thecontentconsultancy.com/marketing-myths-debunked-for-small-business-owners/): Let me dispel 7 common marketing myths that can affect the confidence of small business owners and limit the effectiveness of their content. - [Enjoying the content treadmill](https://thecontentconsultancy.com/social-media-ideas/): It's hard posting consistently - it feels like you are on a content treadmill that you can never step off. Let's make it a bit easier... - [5 Top Tips for Writing Engaging Content](https://thecontentconsultancy.com/5-tops-tips-for-writing-engaging-content/): I love writing engaging content but I know it can feel difficult to do this consistently. Get help with my 5 engaging content ideas. - [Blog Categories](https://thecontentconsultancy.com/blog-categories/): Understand what a blog categories are and how they can be useful for developing your blog for your business, as well as the SEO benefits. - [Website sliders and above the fold content](https://thecontentconsultancy.com/website-slider-above-the-fold/): The whole point of a website slider and above the fold content is to grab people's attention and to get them to delve further into your website. - [Search Engine Optimisation - What is SEO?](https://thecontentconsultancy.com/search-engine-optimisation-what-is-seo/): Find out what search engine optimisation (SEO) is and how you can use it to help your website rank better in search results. - [Too busy to do marketing](https://thecontentconsultancy.com/too-busy-to-do-marketing/): Are you feeling too busy to do your marketing? That's great if business is going well...but maintaining consistent visibility is important too - [What is on-page SEO?](https://thecontentconsultancy.com/what-is-on-page-seo/): Let's explore each of the main areas of on-page SEO - optimisation that you can easily do on your own website with a revision of its written content. You'll find... - [Finding motivation - let me motivate you!](https://thecontentconsultancy.com/finding-motivation/): Some days you just don't feel it! I get it, especially in January. But I promise, there are ways to find motivation, even when content creation and marketing feels like... - [How to write alt text for website images](https://thecontentconsultancy.com/how-to-write-alt-text-for-website-images/): Writing alt text for the images on your website is important for accessibility, users with visual impairment, as well as having SEO benefits. - [12 months of content...sorted](https://thecontentconsultancy.com/12-months-of-content-sorted/): I know it can be so difficult to keep coming up with content ideas. To make life a little easier, I have set out 5 steps below that can help... - [Reward your mailing list subscribers](https://thecontentconsultancy.com/reward-your-newsletter-subscribers/): Do you look after your mailing list subscribers? Learn about the power of exclusives to keep growing your mailing list. - [2025 Content Trends](https://thecontentconsultancy.com/content-trends/): Find out about 5 key content trends to inspire and guide you in the coming year and remember as a small business we can easily adapt. - [Clash! Boom! Wallop! - Innovative Content Ideas](https://thecontentconsultancy.com/innovative-content-ideas/): The hardest thing about creating content is making it interesting...and not following the crowd. I often give my Blog Starter trainees the tip of using things like national days or...