Newsletters, Tips and advice

Email communication – a key part to your content strategy

Writing emails should be a key part of your content strategy. You mustn't forget to communicate with your ideal customer base across lots of different platforms and mediums. It is really important that you consider how often you will communicate with your customers/clients via email and it what ways. Are you going to send highly… Continue reading Email communication – a key part to your content strategy

Newsletters

Reward your newsletter subscribers

25th May came and went and thankfully now even though the GDPR regulations are now in force, we are all still alive amongst the heartache and pain of putting together new privacy policies and checking our email lists! For many, I know that the number of email addresses on the distribution list is now sadly… Continue reading Reward your newsletter subscribers

Newsletters

Newsletter content – fill their inbox with something worth reading

I felt like I hadn’t extolled the virtues of newsletters on you for a while, so here goes! I think a lot of people struggle with content to fill up their newsletters. I get that! It can seem daunting. The word ‘newsletter’ suggests there is going to be news to pack it out with. And… Continue reading Newsletter content – fill their inbox with something worth reading

Newsletters, Social Media, Tips and advice, Websites, Writing for Business

Short and sweet – writing concise copy

I was speaking to a former colleague recently and we were discussing the difficulty of estimating how long a copywriting job can take. Interestingly, we both agreed that writing shorter copy can be harder than a longer descriptive or discursive piece. When I had to tweet for my job in publishing, I have to admit… Continue reading Short and sweet – writing concise copy

Newsletters

Newsletters – communicating directly with loyal clients

I have to admit when I initially think of a ‘newsletter’, they still sound a little old fashion to me! But forget a physical piece of paper screwed up in the bottom of your school bag! Email newsletters are very popular and are a great way of staying in touch with loyal clients and introducing… Continue reading Newsletters – communicating directly with loyal clients