Copywriting : Editing : Strategy
Oh wow…I have really missed blogging! I have been doing lots of other bits and pieces behind the scenes…including setting up a You Tube channel (...eek! will let you know when all is ready to be seen!)..but I have really missed my regular writing! However, I am back and raring to go for 2019. I… Continue reading Content Marketing Trends for 2019
I know blogging can seem daunting, especially to those of you who aren't big fans of writing. I think it is a very personal process in many ways. However, I have put together some guidance. See them as stepping stones only...and once you have more experience you will find your own smooth path. Step 1:… Continue reading Step-by-step guide to blogging
I am all about encouraging you to write well-crafted copy, however have you thought about how what your write is affected by the font that you choose to present it in? It is one of those strange things that some people have really strong feelings about. Some fonts people cringe (there seem to be a… Continue reading What does your font choice say about your content?
Writing the content for your website can be difficult. I get that. You know everything about your business, but how do you present all of the information succinctly? How can you figure out what needs to go where? What do you share on a website vs social media? Below, you will find some advice on… Continue reading Writing your website content
Whatever you want to call it…a brainstorm, a thought cloud, a mind map or a spider diagram…I don’t think you can beat getting a piece of paper and writing down everything that comes in to your head about a given subject. I truly believe that spending just 10 minutes doing one about your small business… Continue reading The Brilliance of a Brainstorm
As you probably know (unless you have been living in a bunker or are lucky enough to reside outside the EU!), the new data protection regulations come in to force on Friday 25th May. The General Data Protection Regulation ("GDPR") aims to give people more control over their data to ensure they know when it… Continue reading GDPR, Privacy Policies and Plain English
As I hope some of you may know, I have been writing a ‘Hurdles to blogging’ series, trying to help address some of the main concerns people may have when deciding to start a blog. Recently, I published the 10th addition to the series of posts, and so I thought I would put together a… Continue reading 10 Hurdles to Blogging…solved
When it comes to writing a content strategy, there is only one place to start – research! The truth is that research is time consuming; it can be boring and it can make you feel overwhelmed. The ‘what do I do with all of this information?!’ feeling is not uncommon. However, it is so important.… Continue reading Write a strategy based on research
This post was inspired by a question posed at the recent Collabor8 meet-up, where I was honoured to run a workshop about blogging. The question was simple – Am I allowed to include links from my blog to other websites? I am sure a lot of people have probably never even given it a second… Continue reading Am I allowed to link to other websites?
As the saying goes, "do what you love and you won’t work a day in your life"…same is true for content output. When it comes to content, you have to love what you commit to publishing. You have to respect your customers, clients, followers and subscribers enough to offer content you truly believe they will… Continue reading Work out what you love
