Writing the content for your website can be difficult. I get that. You know everything about your business, but how do you present all of the information succinctly? How can you figure out what needs to go where? What do you share on a website vs social media? Below, you will find some advice on … Continue reading Writing your website content
Whatever you want to call it…a brainstorm, a thought cloud, a mind map or a spider diagram…I don’t think you can beat getting a piece of paper and writing down everything that comes in to your head about a given subject. I truly believe that spending just 10 minutes doing one about your small business … Continue reading The Brilliance of a Brainstorm
As you probably know (unless you have been living in a bunker or are lucky enough to reside outside the EU!), the new data protection regulations come in to force on Friday 25th May. The General Data Protection Regulation ("GDPR") aims to give people more control over their data to ensure they know when it … Continue reading GDPR, Privacy Policies and Plain English
As I hope some of you may know, I have been writing a ‘Hurdles to blogging’ series, trying to help address some of the main concerns people may have when deciding to start a blog. Recently, I published the 10th addition to the series of posts, and so I thought I would put together a … Continue reading 10 Hurdles to Blogging…solved
When it comes to writing a content strategy, there is only one place to start – research! The truth is that research is time consuming; it can be boring and it can make you feel overwhelmed. The ‘what do I do with all of this information?!’ feeling is not uncommon. However, it is so important. … Continue reading Write a strategy based on research
This post was inspired by a question posed at the recent Collabor8 meet-up, where I was honoured to run a workshop about blogging. The question was simple – Am I allowed to include links from my blog to other websites? I am sure a lot of people have probably never even given it a second … Continue reading Am I allowed to link to other websites?
As the saying goes, "do what you love and you won’t work a day in your life"…same is true for content output. When it comes to content, you have to love what you commit to publishing. You have to respect your customers, clients, followers and subscribers enough to offer content you truly believe they will … Continue reading Work out what you love
Simple to follow cycle for reflecting on the quality of your content
Samantha Hunter, Business Consultant, has masses of experience creating business plans for big brands and well-known companies, as well as start-ups. In this guest blog, she identifies the importance for all businesses, no matter how big or how small needs to go through the process of creating a business plan. Read on and then join … Continue reading Business Planning: It’s not the plan that is important, it’s the planning
On the 16th January, I had been running my business for one whole year! It’s very exciting and I can’t quite believe how much I have learnt over the course of the last year; how many wonderful clients I have had the absolute pleasure of working with and all of the amazing support I have … Continue reading 2018 Content Trends
