Interconnected Content Marketing
How interconnected content marketing works
I am really passionate about making sure content marketing is cohesive across all of the platforms you choose to use.
In the video below, I explain exactly what I mean by interconnected content marketing and how by using your cornerstone content alongside a monthly theme, it helps to dictate all of the other marketing and advertising you choose to do.
Interconnected content marketing – Video content
00:00 – Introduction to the concept of interconnected content marketing (ICM)
00:48 – Using your overall strategy and specific monthly goal to dictate your monthly theme
02:19 – Creating cornerstone content based around your monthly theme
03:22 – Using your shorter ‘shelf life’ marketing platforms, i.e. social media, to advertise your cornerstone content, alongside other content related to your monthly themes
04:16 – How to use your email marketing to advertise your cornerstone content and other theme-related content
05:18 – Summary of how ICM works hard for your business
Want more help with your ICM?
The interconnected content marketing approach works really well if you have a series of goals and an associated monthly theme. If you need help getting to that starting point, book a discovery call and come and join us in The Content Club for just £10 per month. We have lots of resources to help you.