Coming up with regular posts for social media can be really difficult. Whether it is Facebook, Instagram, LinkedIn, Twitter or even another platform that is your key window to your target audience, coming up with ideas for regular content is important for growth of followers and engagement.
My advice – devour any tips you can get hold of! Navigating social media is a particular nightmare at the moment. Remember to save articles to share at a time that best suits your audience, and use them to serve as post inspiration. Also, schedule the majority of your posts so that everyday isn’t taken up with having to develop a post, instead it can be done in one hit, say once a week.
One way to garner engagement and familiarity is to have specific posts on specific days. I believe this started on Twitter with Follow Friday (or #FF) when you recommend other people, businesses or accounts by linking to them (using @) and using ‘#FF’.
This has developed and on Facebook having specific types of posts for different days is very popular, particularly in Facebook groups, to get members to share ideas and concerns, as well their own social media pages and blog posts, when relevant.
If nothing else, using two or three regular ‘topics’ for your own social media output, hopefully means coming up with ideas is a little bit easier each week. Think about your business and what types of areas would best promote what you do and the message or story you want to convey. Then, create your own ‘names’ for particular types of post on a particular day.
To give you a helping hand, I have come up with some ideas that can be adapted for any business, for each day of the week. To be honest, I just had some fun with alliteration!!!
Pick a couple and boost engagement on your pages…
Monday Moments – share something exciting from your business, like a photo or video every Monday. Capture a ‘moment’ to share with your audience.
Monday Motivation – can you offer advice and motivation on a Monday to start your followers off on a good footing for their week?
Monday Makes – if you own a creative business, could you show off some of your skills or share short videos on how to make something or of things that you have recently made?
Monday Memories – with apps like ‘Time Hop’ and Facebook’s ‘On this day’ type notifications, you could share past photos or posts. It’s a great way to show development and change in your business, as well as its history.
Tuesday Tips – everyone loves useful tips!
Tuesday Twist – could you offer something a bit weird and wacky? Perhaps strange facts related to your industry.
Tuesday Tactics – A bit like tips, but perhaps you can offer more guidance style posts every Tuesday, say for time management or personal organisation, or something like that.
Tuesday Tags – stealing the ‘Follow Friday’ idea, tag a fellow business, person or group that you want to recommend.
Tuesday Troubles – trying to keep it positive, rather than sharing all of your woes (!) why not ask your followers to share their troubles (relevant to your business, of course) and perhaps you can offer some help in return.
Quick Win Wednesday – this is one of mine! Every Wednesday, I offer a ‘quick win’ to help my followers with their content output.
Wednesday Wisdom – Like tips, can you offer some amazing pieces of wisdom or ask for your followers to share their own pieces of wisdom and advice on a particular topic.
Wonderful Wednesday – Fill Facebook with positivity! Share your own successes or stories of happiness and delight. Again, invite your followers to share their happy stories too.
Thirsty Thursday – Would a drink related post work for your business???
Thankful Thursday – Always nice to be thankful! Who could you thank this week? Or invite your followers to thank someone important and tag them!
Thinking Thursday – This could be used in a number of ways – perhaps a good opportunity for being reflective or encouraging followers to consider something about the environment or buy local, etc.
Thrifty Thursday – Would posts about saving money or resources work for your business and be useful for your followers?
Thursday Theories – If you have a STEM business or just know loads of facts and theories, this could be a fun weekly post. I would love a conspiracy theory one!
Friday Fun – This is another one of mine! I like to share posts, stories and articles which are funny often related to word use. I also like sharing quizzes…which aren’t too serious. It’s great getting everyone to comment with their results.
Funky Friday – Do you offer fun, funky products? Could you feature one of these each Friday? Perhaps you work with fashion or homeware.
Fabulous Friday – Again, share the love! What is making you feel fabulous?
Special Offer Saturday – this doesn’t have to be a weekly post, but perhaps consider launching your special offers on the same day of the week each time.
Saturday Shares – It is so important for fellow small businesses to have your support – so share your favourite (business relevant-ish) pages!
Saturday Success – I am all about sharing the love! Tell the world about what has gone well and encourage your followers to get involved too.
Sunday Celebrations – as above…spread the happiness…ok…I must stop offering all of these sunny, happy ones!
Sunday Sense – A bit like tips, can you offer some good words of sense to help people as they start a new week or reflect on the week just gone by.
Social Media Sunday – An extension to sharing other Facebook pages, you can share other social media pages, such as Instagram accounts or LinkedIn groups – as well as your own, of course. If you work in B2B, then ask your followers to share their business social media pages too.
Silly Sunday – A bit like Friday Fun, why not add a bit of silliness – funny memes, pics and gifs always grab people’s attention. Just make sure they are appropriate!!!
Inspired to think of your own?
I bet with a little thought and with these as inspiration, you’ll be able to come up with some fabulous ones of your own! It really helps when at least twice a week, you have a ‘category’ with which to craft the content for your posts. Two less things to think about!
Share your ideas too…I’d love to hear them. And if you don’t already, I’d love you to follow my Facebook page.